Author Topic: Facebook pixels and landing pages  (Read 1159 times)

Gerri Attrick

Facebook pixels and landing pages
« on: January 16, 2019, 03:40:25 AM »
A little help, please, with a couple of questions.

What is a Facebook pixel? Being a total techno-numpty, Id appreciate an answer in words of one syllable if possible.

If you do not have a website, what do you use as a landing page?

TIA
 

Tom Wood

Re: Facebook pixels and landing pages
« Reply #1 on: January 16, 2019, 04:05:39 AM »
I'm just now digging into this subject, so I can only share what I know so far.

A certain amount of techno jargon is required:

A Facebook pixel is a few lines of HTML code that is added to the <head> section of a page(s) of a website.

Whew! That wasn't so bad, right?

If a visitor to that page does a specific action, like click on a link to another page, or fill in a form (there's a list of Standard Actions at the Facebook pixel guide page) that triggers the Facebook pixel code to also take an action. If the visitor to your website has a Facebook account, then they also have a Facebook User ID (FUID). Facebook will record the FUID and tell you what they did on your website.

The next time you run a Facebook ad, you can tell Facebook to target visitors to your website (who have a FUID) who took specific actions. Facebook can also build lookalike targets - people who never visited your website (who also have a FUID) but who resemble the people who did visit in some particular ways.

Take a look at this video interview with M D Cooper:



Starting at 23:35 he starts talking about how he uses the Facebook pixel for re-targeting.

From Facebook:

https://www.facebook.com/business/learn/facebook-ads-pixel

My website is unusual since I'm using forums software as an experiment. I just use the front page as the landing page.
« Last Edit: January 16, 2019, 04:23:54 AM by Tom Wood »
 
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RappaDizzy

Re: Facebook pixels and landing pages
« Reply #2 on: January 16, 2019, 08:27:14 AM »
You can create a Facebook pixel through your 1-Ads Manager or 2-Events Manager

You don't necessarily need a website to use it.

Bookfunnel allows you to add it to your book to get information through a promotion or an advertisement.

D2D now allows you to add a Facebook pixel to your universal book links to gather information through promotions or advertisements.