Author Topic: Changes to Amazon Advertising: What Authors Need to Know  (Read 1336 times)

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Changes to Amazon Advertising: What Authors Need to Know
« on: March 19, 2019, 05:42:55 AM »
If you haven't been using AMS recently, there's some interesting information here:

https://www.janefriedman.com/amazon-ads-changing/
 
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Bill Hiatt

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Re: Changes to Amazon Advertising: What Authors Need to Know
« Reply #1 on: March 19, 2019, 05:51:15 AM »
Good article!

I'll second the motion on the lockscreen ads. Far more clicks relative to sales than on anything but my worst ads in the past. I'll be interested to see if anyone has found a way to make them successful.


Tickling the imagination one book at a time
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Lick Darsey

Re: Changes to Amazon Advertising: What Authors Need to Know
« Reply #2 on: March 19, 2019, 06:11:38 AM »
I've struggled to get AA ads to work for me. I tried lock screen ads when they were first introduced but they didn't do much for me. Maybe now I know why. I do like the category targeting though.