I love the idea of publishing id. It makes a lot of sense. I've heard a lot of people say that billionaires have an innate appeal, because of the money and power, and the desire for security so many people have. The wealth always seemed like the main draw of the genre, much more so than the BDSM or the tortured heroes or any other common themes.
I also love the idea of embracing what you love. There are two tropes I love to death--friends to lovers and pretend girlfriend. I realized I write most of my books as friends to lovers books, even if they're wrapped in a different trope (coworkers, brother's best friend, etc.). And my favorite book of mine is the one that was about friends pretending they were in love. Of course it was my favorite. It was my two favorite tropes!
Like most authors, I've gotten reviews complaining about too many similarities in my books. I think I need to start ignoring those (and the "too much sex" reviews. Though, TBH, I don't pay much attention to negative reviews. I'm more concerned with pleasing current readers. If people don't like my writing style, they aren't going to like my writing style. Which is fine. There are lots of other books they can read).
I've made a conscious effort not to repeat tropes within a series, for the sake of variety for both myself and readers. But as I'm writing longer series (this one is EIGHT BOOKS!!!), I'm having to reach for tropes that aren't as appealing to me. I like the idea of stretching myself, but I think maybe I stretch myself too often. I love the feel of a challenge, but sometimes I need to write something that comes easily. I've been recentering my WIP on the friends in lovers trope, thinking of everything I love about it and writing that, and it's going much better.
I'd love to attend NINC one year. Next year, I'm attending RARE in September, but I'm going to try to attend in 2020.