Okay, I'll share.
I'm currently running three BB ads, each for a different first-in-series novel priced at $2.99
Leaving aside the one for the middle-grade novel, these are the other two:
One ad's stats are 10,182 views, 41 clicks, 0.40% CTR rate
The other's stats are: 4,938 views, 6 clicks, 0.12% CRT rate (AND the CPC is about 30% higher)
They both have the same bid amount. (75c)
I expected the low CTR because it's not a 99c special or a freebie, but one ad is clearly doing much better than the other, although both could be better.
Now for the challenge - can you guess which stats belong to which ad? Also, happy to have feedback on either.
They've been running about 5 days now. I'm aware of the following:
I should increase the bid if I want more views. (I'm just testing)
I should be creating separate ads & creatives for the four countries I target. (I can do this when I hit on the right ad)
All feedback appreciated!