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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by Tweek on Today at 01:55:27 AM »
David Gaughran is wrong. I've been selling books through Google for a year. I've run A/B testing between Google and FB for a few years and it now outperforms FB. It didn't use to but it does now.

As for where the ads show. I'm not sure what you're asking. Display ads are served based on the data Google has on you. If you have a browser history of searching for books, or clicking on related subject links, or visiting certain websites, then you may get the ad served when you are on a webpage. It's unlikely you'll ever see your ad served on a webpage you just happen to be on.

Searching for romance books via the search bar will likely give you sponsored ads which appear at the top and bottom (& possibly a sidebar) on the Google results page.

I don't use the search bar ads. I only use display ads.

PS I will add that I share my experiences and knowledge with no agenda. It doesn't matter to me if people believe it or not. It is what it is. If it worries you too much, then don't use Google Ads. Follow your bliss and all that.
Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by LilyBLily on June 19, 2021, 10:23:49 PM »
More questions about Google Ads, since so far I haven't found any good tutorials for selling books.

There are three headlines. Google suggests putting the title in the first. Where is the best spot? In which one do you say this product is an ebook?

Then there are two spots for a description. It looks as if the first should be a very short, hooky blurb. What should the second one be?

How does one integrate a link in this? Or does that come next with a cover?

Sorry these are so basic.

I've found some ads by googling "western romance ebook," which leads me to "Romance novels/western" and many images. When I click one of the images, I don't see a google ad. Instead, I see typical Google listings to the book on Amazon and other venues and also links to the book listed on Goodreads, the author's website, a YouTube trailer she did for that book, and so on. No specific Google ad.

Unless the sidebar is the ad?
It has two headlines, one of which is two lines long, both of which say "novel." The title and subtitle and then "Novel by Author Name."
Then it has numerical ratings.
Then it asks to vote up or down whether I liked this book.
Then it has a generic two-line summary of the series and a very short blurb all together.
Then a link to Google Books.   
Then original pub date, author name, genre, a link for a long preview (51 pages of 247 total is long, I think) including a postage stamp size cover image
Then a section called "Get Book" with links to an audiobook, to Google Play, and to Scribd, and a place to search for a library to borrow it from.
Then it asks me to assign the book a star rating and write a review.

Is this a Google Ad?

Sorry to belabor what may seem obvious. I note that googling "sweet contemporary romance western book" did not get me the same results but "cowboy romance novels" (suggested by Google) did. 

Edited to add: I asked David Gaughran and he said Google just isn't a good place to advertise books. Hmm...
Bar & Grill [Public] / Re: What Did You Blog About Today
« Last post by Jeff Tanyard on June 19, 2021, 05:32:29 PM »
Some brief thoughts about the stock market.

Warning signs
What are Amazon doing now? [Public] / Re: WTF? Where did the ranks go on .com?
« Last post by JRTomlin on June 19, 2021, 01:27:35 PM »
I remember having that happen several months ago. Later I wondered if I had imagined it.   :icon_mrgreen:
Bar & Grill [Public] / Re: 50+ words a matter what!
« Last post by la_luna on June 19, 2021, 11:31:35 AM »
actually ended up writing nearly 1200 words yesterday.

Today...around 320. Except it's all outlining!
Writer's Workshop [Public] / Re: Real estate agency accounts management
« Last post by Lynn on June 19, 2021, 05:21:05 AM »
Just have some deals closing and loans funding. Those are crazy busy times with lots of interested parties. A change in ownership can seriously affect the loans and the deals also. Throw in some option renewals and other stuff that involve negotiations that were dependent on the now dead people and you have a mess.

Oh, the commission typically got paid on loan closing when the company I worked for closed a deal.
Bar & Grill [Public] / Re: 50+ words a matter what!
« Last post by notthatamanda on June 19, 2021, 03:30:51 AM »
765. Thought I'd be done by now but still about 40 pages to go through on the screenplay before I put it aside for a month and let it sit.
Writer's Workshop [Public] / Real estate agency accounts management
« Last post by antares on June 19, 2021, 03:26:17 AM »
The situation: Chris was being groomed by his father to take over the family real estate empire. Then a drunk driver T-boned the car and killed Chris's father and mother. At 24, he became the heir to the empire. The empire includes 1) a real estate agency that does residential and commercial properties, 2) apartments, 3) commercial space, 4) land acquisition, and 5) commercial development.

Also, Chris became the legal guardian of his 14 year-old sister.

1. I know real estate agents are paid on commission. When? On close of sale?
2. Is there an accounting cycle each month that would make the last week of the month busy?

Specifically, is there reason for Chris to become so busy with the affairs of his business at the end of the month that he has no time to think about what is happening with his sister?

Thank you for your help.
Bar & Grill [Public] / Re: 50+ words a matter what!
« Last post by la_luna on June 18, 2021, 04:43:43 PM »
944 words today.

I think I figured out how to make things flow more: a flashback scene. I don't know why that worked but it did lol. I know flashbacks aren't everyone's cup o' tea but everything makes sense now. At least for chapter 5. I'll be plotting more tomorrow.
It happened to me too a few weeks ago.

Apparently that's just something that happens on Amazon from time to time.
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