Recent Posts

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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by R. C. on Today at 02:16:03 AM »
David Gaughran is wrong.
...
It's unlikely you'll ever see your ad served on a webpage you just happen to be on.

Searching for romance books via the search bar will likely give you sponsored ads which appear at the top and bottom (& possibly a sidebar) on the Google results page.

I don't use the search bar ads. I only use display ads.

...

David Gaughran is wrong.  Agreed, relative to Google ADs and his BookBub advice was good but has not adjusted for the higher cost requirements.

It's unlikely you'll ever see your ad served on a webpage you just happen to be on. I think there is an experience problem buried in this question/statement.  If you want to see what is a real, honest, search result, no matter what browser you use or what you are searching for, use an anonymous browser.  I often use Epic. Open your preferred browser, and an anonymized browser side-by-side. Run the same search is both browsers, you might be shocked at the results. This applies, particularly well, when searching for keywords and synergistic data.

I don't use the search bar ads. I only use display ads. Search ADs WILL give you impressions and some clicks, but is unwieldy and not good for ebooks.  Agreed, well designed targeted display ADs will generate interest.

Now, I am off to re-learn how to write AD copy...

Cheers,
R.C.
 
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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by Tweek on Today at 01:55:27 AM »
David Gaughran is wrong. I've been selling books through Google for a year. I've run A/B testing between Google and FB for a few years and it now outperforms FB. It didn't use to but it does now.

As for where the ads show. I'm not sure what you're asking. Display ads are served based on the data Google has on you. If you have a browser history of searching for books, or clicking on related subject links, or visiting certain websites, then you may get the ad served when you are on a webpage. It's unlikely you'll ever see your ad served on a webpage you just happen to be on.

Searching for romance books via the search bar will likely give you sponsored ads which appear at the top and bottom (& possibly a sidebar) on the Google results page.

I don't use the search bar ads. I only use display ads.

PS I will add that I share my experiences and knowledge with no agenda. It doesn't matter to me if people believe it or not. It is what it is. If it worries you too much, then don't use Google Ads. Follow your bliss and all that.
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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by LilyBLily on June 19, 2021, 10:23:49 PM »
More questions about Google Ads, since so far I haven't found any good tutorials for selling books.

There are three headlines. Google suggests putting the title in the first. Where is the best spot? In which one do you say this product is an ebook?

Then there are two spots for a description. It looks as if the first should be a very short, hooky blurb. What should the second one be?

How does one integrate a link in this? Or does that come next with a cover?

Sorry these are so basic.

I've found some ads by googling "western romance ebook," which leads me to "Romance novels/western" and many images. When I click one of the images, I don't see a google ad. Instead, I see typical Google listings to the book on Amazon and other venues and also links to the book listed on Goodreads, the author's website, a YouTube trailer she did for that book, and so on. No specific Google ad.

Unless the sidebar is the ad?
It has two headlines, one of which is two lines long, both of which say "novel." The title and subtitle and then "Novel by Author Name."
Then it has numerical ratings.
Then it asks to vote up or down whether I liked this book.
Then it has a generic two-line summary of the series and a very short blurb all together.
Then a link to Google Books.   
Then original pub date, author name, genre, a link for a long preview (51 pages of 247 total is long, I think) including a postage stamp size cover image
Then a section called "Get Book" with links to an audiobook, to Google Play, and to Scribd, and a place to search for a library to borrow it from.
Then it asks me to assign the book a star rating and write a review.

Is this a Google Ad?

Sorry to belabor what may seem obvious. I note that googling "sweet contemporary romance western book" did not get me the same results but "cowboy romance novels" (suggested by Google) did. 

Edited to add: I asked David Gaughran and he said Google just isn't a good place to advertise books. Hmm...
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Writer's Workshop [Public] / Re: Real estate agency accounts management
« Last post by Lynn on June 19, 2021, 05:21:05 AM »
Just have some deals closing and loans funding. Those are crazy busy times with lots of interested parties. A change in ownership can seriously affect the loans and the deals also. Throw in some option renewals and other stuff that involve negotiations that were dependent on the now dead people and you have a mess.

Oh, the commission typically got paid on loan closing when the company I worked for closed a deal.
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Writer's Workshop [Public] / Real estate agency accounts management
« Last post by antares on June 19, 2021, 03:26:17 AM »
The situation: Chris was being groomed by his father to take over the family real estate empire. Then a drunk driver T-boned the car and killed Chris's father and mother. At 24, he became the heir to the empire. The empire includes 1) a real estate agency that does residential and commercial properties, 2) apartments, 3) commercial space, 4) land acquisition, and 5) commercial development.

Also, Chris became the legal guardian of his 14 year-old sister.

Questions:
1. I know real estate agents are paid on commission. When? On close of sale?
2. Is there an accounting cycle each month that would make the last week of the month busy?

Specifically, is there reason for Chris to become so busy with the affairs of his business at the end of the month that he has no time to think about what is happening with his sister?

Thank you for your help.
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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by R. C. on June 17, 2021, 09:57:44 AM »
...
I've never sent anyone to an Amazon page through Google Ads but I don't see why it wouldn't work.
...

I do this all the time and I apply the full Amazon Affiliate link. 

Example: https://www.amazon.com/dp/B095137CMT?&linkCode=ll1&tag=rcducantlin06-20&linkId=897c237d4d90f4a28f5d8b5feb17015c&language=en_US&ref_=as_li_ss_tl

The direct link works but the short affiliate link is rejected.

R.C.
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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by Tweek on June 17, 2021, 06:38:44 AM »
150-300 per month. Mostly 150 (5 a day)
can you have google ads send traffic directly to your amazon pg or does it have to go to your website. i havent made a website yet so i was hoping to avoid that effort for a while

I've never sent anyone to an Amazon page through Google Ads but I don't see why it wouldn't work. The main reason to send people to your web page is if you're on multiple sites (i.e. Google Play, B&N, Apple, etc) and/or you also sell directly from your website (which I do).
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Marketing Loft [Public] / Re: Facebook or Google ads?
« Last post by idontknowyet on June 17, 2021, 06:07:29 AM »
150-300 per month. Mostly 150 (5 a day)
can you have google ads send traffic directly to your amazon pg or does it have to go to your website. i havent made a website yet so i was hoping to avoid that effort for a while
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Publisher's Office [Public] / Lemur Press (Not Dancing Lemur Press)
« Last post by David VanDyke on June 17, 2021, 01:57:44 AM »
Got this cold email from Lemur Press:

Hello,

I hope this email finds you well. Our company, Lemur Press, researches online consumer demand for books and identifies out-of-print titles with high levels of reader interest. Our research shows that there is demand for The Eden Plague: Book 0 and we would like to discuss opportunities to bring this title back into print.  If this information is in error or regarding an older edition, my apologies! 

In either case, if you have any out of print works you'd be interested in discussing, please do reach out.  Perhaps you have a few minutes for a call in the next week to discuss with my team? Here is a link to the calendar to schedule a call: (Link redacted)

Regards,

Alex

--

Alex Smith
Lemur Press

---

Anyone know anything about these guys?

No need for the usual general blandishments to be cautious of cold emails. I've been doing this for nearly ten years. Just looking for anyone with personal knowledge of this company. What do they do? Are they legit? Things like that. Google searches did not turn up any scam notices or red flags.

Also, there is a legit small outfit called Dancing Lemur Press listed by Smashwords. Does not seem to be related except by the name. Is Lemur Press trying to piggyback on the similarity? Did they simply not do their due diligence before they created their name?
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Marketing Loft [Public] / Re: Anyone use these guys?
« Last post by Tweek on June 16, 2021, 11:55:09 PM »
The rule is, if they email you, don't bother.

I don't mind if people/companies email me. To be fair, there aren't many ways they can reach me or I can find them, so a direct email approach is fine. I've followed through with a few email approaches over the years and nothing bad happened.
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