Recent Posts

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So is Old Magic part of the Hunter universe, or isn't it?  The cover font is the same, but you say it's a different genre, and the cover imagery is definitely different, yet you also say it's firmly in your universe, so I'm confused.  And if I'm confused about that, then I'm probably not the only one, which might be why sales underperformed your expectations.
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Editors & Proofreaders [Public] / Now booking for December (proofreading)
« Last post by Alexa on Today at 07:05:30 AM »
I still can take one more short book in December!
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Marketing Loft [Public] / Re: A buyer via Facebook ads - the cost?
« Last post by Lu Kudzoza on Today at 05:26:19 AM »
My experience with FB ads is it costs about $6 to sell a $5.99 book via FB ads (this includes page reads in Kindle Unlimited).

I have a theory that no matter the price point from Free to $5.99 you'll lose about $2 on FB ads to sell the first book and get people to read it. From my experience and from what others have told me about their experience it looks something like this.

Price    Royalty     CPC   Conversion    Profit   
               Rate              Rate / 1 in
5.99         0.7       0.2               31     -2.01   
4.99         0.7       0.2               27     -1.91   
3.99         0.7       0.2               24     -2.01   
2.99         0.7       0.2               21     -2.11   
0.99         0.3       0.2               10     -1.70* Less people will actually read it, so -2
Free            0     0.18                 5      0.90* Probably only half actually read it so -1.8
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My neighbour's ponytail palm is again in flower, but it is a new neighbour who has changed the garden enormously. They have white Christmas lights in the palm and they look so pretty at night, but unfortunately it doesn't take a very good pic in the dark.

Wonderful picture, Jan. I love the little guys on the bench beneath the palms.

Her garden is full of all sorts of quirky things as she loves doing craft work.
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Bar & Grill [Public] / Re: The Garden Thread that two people wanted
« Last post by Maggie Ann on Today at 04:16:26 AM »
My neighbour's ponytail palm is again in flower, but it is a new neighbour who has changed the garden enormously. They have white Christmas lights in the palm and they look so pretty at night, but unfortunately it doesn't take a very good pic in the dark.

Wonderful picture, Jan. I love the little guys on the bench beneath the palms.
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If I were in your shoes, I'd publish books in this genre under a different name (e.g. T. Ellis).

Develop a second brand.

You clearly have people in your current audience who are interested in these books. Get them onto a second mailing list (the T. Ellis list).

No need to hide the association between the two brands. Mention it on your site. Mention it your books. Mention it at the end of your emails ("I also publish Urban Fantasy books under T. Ellis" or "I also publish Science Fiction/Cyberpunk under Timothy Ellis").

Separating and developing brands distinguished by genre will prevent their dilution.
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My neighbour's ponytail palm is again in flower, but it is a new neighbour who has changed the garden enormously. They have white Christmas lights in the palm and they look so pretty at night, but unfortunately it doesn't take a very good pic in the dark. 
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You just need to build the audience with more books in that specific genre niche. All my own experience says even a slight shift in genre can change your audience. My multiple series aren't all that different but each one seems to have a different audience.

For a shift like that, your new book has done well. :)
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And, is December a good time for a release?

Normally December is good for me. But I don't hold books up for anything. When they're ready, they release.

I think the other factor is the MC is old, where I've been writing mainly young MC's.

I'll have to wait and see if people change their minds and get it anyway.

So far have had 2 of 3 reviews saying they liked the character and want more. So that's positive at any rate.
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So sorry to hear it. It definitely could be due to you venturing into a new genre. Sometimes I think that's like releasing a book as a new author.
And, is December a good time for a release? I hope it is. I'm putting out a second book and preorder to complete a fantasy trilogy this week. But ads are moving at a snails pace for me this month, so that doesn't bode too well. Anyway, hope things pick up for your new book. Good luck!
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