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Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by TimothyEllis on October 15, 2021, 12:47:49 AM »
I don't pay for Facebook ads, but I suspect to run an ad often to the same readers, one would have to narrow their target audience to the bare minimum.

Judging by the ads I see on Facebook, 100% of which are crap I'd never want to see, FB probably don't care about targeting an audience. All they want is enough target to keep the mugs buying ads.

Now if the ads I saw were at least 50% in line with my own activity on FB, I'd see doing ads as a reasonable investment.

But a 100% failure rate in delivery, compounded by multiple ads for the same thing from different pages, and how can anyone take FB ads seriously?

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Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Marti Talbott on October 14, 2021, 11:58:30 PM »
Good post. You're right, of course. In our industry, I'm not sure there is a 'stand out' book promoter such as BookBub at least not in the ads I see on Facebook. There are several competitors and their ads are not often repeated. I don't pay for Facebook ads, but I suspect to run an ad often to the same readers, one would have to narrow their target audience to the bare minimum.
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Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by PJ Post on October 14, 2021, 11:25:57 PM »
I think the datum most creatives tend to skip right over when analyzing opportunities is that the overwhelming majority of creatives fail (financially) regardless of platform, discipline or ability. The simple truth is that writing is not always the best use of our time anymore. If you can't move the product you have, more product isn't likely to change anything. Fighting it out Queensbury style in the discount bin is akin to living on a precipice, the slightest change in algorithms can push you off. The most basic business fundamental is differentiation - why should the consumer buy your product as opposed to your competitor's? And while I understand that this isn't a zero sum game, all things being equal, they buy the one they're more familiar with. And that familiarity comes from promotions - advertising and public relations (social media).

This is why GEICO runs so many commercials. Most car insurance is basically the same - limited differentiation - so when people have to pick a company, they pick one they're familiar with.
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Other Services [Public] / Re: Publish Drive charging publishers now?
« Last post by j tanner on October 14, 2021, 03:28:10 PM »
I would prefer to pay a one time set fee than royalty split anytime. that lifetime $69 doesnt sound bad if they do the same thing as D2D get your books on dozens of platforms and collect your royalites for you.

For big selling authors a flat fee works out better than a royalty split. But their lifetime deal caps out the number of books, and there's no clear answer what happens next. Conceivably you could be stuck going to $99 a month to publish your next book. Again, that's still probably a decent deal over 10% royalty, but it sort of flies in the face of the typical one-and-done payment most people would think this is.
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66
Other Services [Public] / Re: Publish Drive charging publishers now?
« Last post by idontknowyet on October 14, 2021, 02:48:57 PM »
I would prefer to pay a one time set fee than royalty split anytime. that lifetime $69 doesnt sound bad if they do the same thing as D2D get your books on dozens of platforms and collect your royalites for you.
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Other Services [Public] / Re: Publish Drive charging publishers now?
« Last post by Jeff Tanyard on October 14, 2021, 12:28:14 PM »
I still have my account there, and I'm grandfathered into the non-subscription service, so I don't pay a monthly fee yet.  I haven't tried publishing a book there since they made their pricing structure change, though, so I don't know what would happen.

If they start charging me, I'm out.
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Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by DmGuay on October 14, 2021, 11:59:53 AM »
You can listen to this free Creative Penn episode all about YouTube for free. And get everything you need to know, without paying for a course.
https://www.thecreativepenn.com/2020/11/16/youtube-for-authors/
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Other Services [Public] / Re: Publish Drive charging publishers now?
« Last post by RPatton on October 14, 2021, 10:48:49 AM »
That $69 lifetime deal is bad too. D2D does everything that PublishDrive does and somehow manages to do it a hundred times better and takes a fair cut instead of charging authors to use its service. Seriously, I can't see any advantage to PublishDrive and I must be missing something.
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Other Services [Public] / Re: Publish Drive charging publishers now?
« Last post by j tanner on October 14, 2021, 09:55:53 AM »
They're also offering a kingsumo "deal" where you can get a lifetime membership for "only" $69!

Start the countdown until they're back to free with a royalty cut...
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