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71
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Anarchist on October 14, 2021, 09:30:42 AM »
The host's books aren't selling.

The host's YouTube channel has no engagement.

Blog (Self-Publishing Mastery)? No engagement.

Pass.
72
Other Services [Public] / Publish Drive charging publishers now?
« Last post by RPatton on October 14, 2021, 08:22:52 AM »
Apparently Publish Drive are charging publishers and authors?

I went to log in and see what was going on and you thought vanity publishers were bad? Granted, you get 100% of your share of royalties, but publishing up to 48 books costs $99 a month. $99 a month! I just haven't seen any benefit of using Publish Drive over D2D and was curious if anyone else was still using PublishDrive and what was going on with them?

Seriously. Inquiring minds want to know. :)
73
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Marti Talbott on October 14, 2021, 07:03:32 AM »
I'm leery of any marketing activity that:

1) takes substantial time away from my writing
2) focuses on micro-celebrity/personality/influencerness

That makes YouTube a poor fit for me. But as an example, Brandon Sanderson does well on YouTube. Then again, he has a staff of people who can handle things like editing, upload, and so on.

All good points, thanks.
74
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Hopscotch on October 14, 2021, 06:52:09 AM »
It's just another promotional channel. The trick, like everything else, is figuring out how to use it effectively.
...you have to have continuous content.

Isn't TikTok easier?  Do an Elaine dance standing on a stack of your books.  Do a different dance everyday until you're a bestseller.  Or get invited to be a backup dancer on SNL.
75
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Wonder on October 14, 2021, 06:50:06 AM »
I'm leery of any marketing activity that:

1) takes substantial time away from my writing
2) focuses on micro-celebrity/personality/influencerness

That makes YouTube a poor fit for me. But as an example, Brandon Sanderson does well on YouTube. Then again, he has a staff of people who can handle things like editing, upload, and so on.
76
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by PJ Post on October 14, 2021, 06:24:55 AM »
It's just another promotional channel. The trick, like everything else, is figuring out how to use it effectively.

I think monetization requires 1,000 subscribers and 4,000 hours of viewed content within a 12 month period, which is way scarier sounding than it is. But...

...you have to have continuous content.

This is what matters - same thing for Facebook and Instagram. That doesn't mean every day or week, monthly is fine. Any schedule works really, but you have to stick to it, especially in the beginning.
77
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by idontknowyet on October 14, 2021, 03:40:31 AM »
i second youtube is a full time job to make it work.

That said i have a plan for it in the future if i make enough money to fund said plan.
78
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by Marti Talbott on October 14, 2021, 03:30:21 AM »
The problem with Youtube is it is a super saturated market designed for videos. If you want to really make a splash, you have to either have something that goes viral or you have to have continuous content. And simply talking about your books is not going to bring you YouTube fame, imo (unless you're already a very popular author. But if that's the case, using Youtube to further your visibility is a moot point). So I view Youtube as an extra.

One person who grabbed my attention from Youtube was author and cover designer Derek Murphy. But Derek Murphy did it in order to discuss publishing. Advertising specifically for his books was a side issue (though probably a profitable one).

In order to monetize, you have to have over 1000 subscribers. And in order to get seen in a search, you have to have a lot of views. A lot of views.

All that being said, I've dabbled with YouTube primarily to allow me a forum to post my trailers. I view it as another form of advertising on top of everything else. An extra. I have links with my website and promote it here and there. You can check out my channel, if you'd like:

https://www.youtube.com/channel/UCqQRMSfZ-vZzQAGPynF-tmg

In other words, I would have to do something cute like with cats or funny with kids or dogs. Then just run a feeder across the bottom advertising my books. However, I have no idea how to make a video. Sounds like it wouldn't be worth my time. Making a funny video would go viral just as easily if posted on Facebook. Ha, I don't have a dog or a cat either.

Thanks for the advice. Searching, always searching for ways to promote.
79
Marketing Loft [Public] / Re: Promoting on YouTube?
« Last post by alhawke on October 14, 2021, 03:08:55 AM »
The problem with Youtube is it is a super saturated market designed for videos. If you want to really make a splash, you have to either have something that goes viral or you have to have continuous content. And simply talking about your books is not going to bring you YouTube fame, imo (unless you're already a very popular author. But if that's the case, using Youtube to further your visibility is a moot point). So I view Youtube as an extra.

One person who grabbed my attention from Youtube was author and cover designer Derek Murphy. But Derek Murphy did it in order to discuss publishing. Advertising specifically for his books was a side issue (though probably a profitable one).

In order to monetize, you have to have over 1000 subscribers. And in order to get seen in a search, you have to have a lot of views. A lot of views.

All that being said, I've dabbled with YouTube primarily to allow me a forum to post my trailers. I view it as another form of advertising on top of everything else. An extra. I have links with my website and promote it here and there. You can check out my channel, if you'd like:

https://www.youtube.com/channel/UCqQRMSfZ-vZzQAGPynF-tmg

80
Marketing Loft [Public] / Promoting on YouTube?
« Last post by Marti Talbott on October 14, 2021, 02:52:40 AM »
I have not idea how I got on this mailing list, but I thought the idea was interesting. I hadn't thought of promoting on YouTube. The thing is, it's just one more place to promote.

The ABCs of Effective YouTubing for Authors, Oct 19
 
With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, YouTube can be one of the most effective book marketing channels in your promotion mix.
Investing your time, energy, and resources into building your author brand will make you stand out in the crowd and sustain your book marketing efforts. It will help you to deliver extra value to your readers and bond with them at a deeper level.

In this session for the Author Learning Center scheduled for October 19th, at 10:30 am PDT, author and book marketing expert A.G. Billig  will walk you through the steps of creating content for a stellar YouTube channel, and recommend best practices for including it in your marketing mix.
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