Author Topic: AMS advice for the comically inept  (Read 18816 times)

Hopscotch

Re: AMS advice for the comically inept
« Reply #450 on: April 08, 2021, 10:31:56 PM »
My rolling AMS disaster means I'm not fit to give anyone advice but I could offer an observation:  My ads - some new or merely refreshed the first of each month - start off very slowly but fruit after a wk or two and build toward month's end.  (Holding onto that build is my :confused:.)  notthatamanda, you may be experiencing a similar pattern this month.
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #451 on: April 08, 2021, 10:54:51 PM »
Thanks for this. It's been a week and I'm used to things starting to take off by now.

Side note - I got the schedule for Bryan Cohen's free ad course and it's the same one I did in October. I kind of figured that would happen. I don't need to sit through the whole thing again. Not sure what I'm going to do, but maybe I'll set up ads next week for the new release versus book 1.
 

LilyBLily

Re: AMS advice for the comically inept
« Reply #452 on: April 09, 2021, 12:33:20 AM »
I agree there's no point to taking that course again. I did somewhere around 30 total category ads under his tutelage and there weren't any results worth noting. I made some with a short deadline, per his instructions, and some with a much longer one. No difference.

It used to be I could publish a new book and do an AMS ad and the ad would engage and the book would sell. Now, nada. The ad doesn't even get going.
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #453 on: April 09, 2021, 12:40:27 AM »
You're wide right? I think AMS is leaning more towards KU books now, unless you are in a small niche it's tough to make any headway.
 

LilyBLily

Re: AMS advice for the comically inept
« Reply #454 on: April 09, 2021, 01:01:55 PM »
Yes, the majority of the ads I ran were for wide titles. I have two series in KU. The new ad for the first in the western romance series has been both costly and ineffective, so I have reverted to the old ad in hopes of eliminating all the traffic from people looking for sleazy sex in a western. Seems to be working so far.
 
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notthatamanda

Re: AMS advice for the comically inept
« Reply #455 on: April 12, 2021, 12:32:01 PM »
Well I think the ads netted me another preorder for my next release. Probably won't be enough to make a difference for the launch.
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #456 on: April 17, 2021, 11:44:14 PM »
Finally had a sale credit to the ads I started this month. That makes a grand total of 2. Profitable, yes. Worth the effort? Not even close.
 

Hopscotch

Re: AMS advice for the comically inept
« Reply #457 on: April 18, 2021, 12:53:35 AM »
My ads were flying last month - enough profit over AMS costs to buy a half dozen Big Macs (tho' not w/cheese).  Thought I could see even higher uplands ahead.  This month, AMS clawed back all that vast profit and I'm chewing broccoli (ugh).  I know a foolish-consistency-is-the-hobgoblin-of-small-minds but this roller-coaster ride?  Considering bailing (again).
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #458 on: April 18, 2021, 01:18:28 AM »
I could just never get it to scale up.
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #459 on: May 01, 2021, 10:15:00 PM »
With an ad budget of over $400 a day I spend $15.91, got 90K impressions 51 clicks, 1 sale and 1 possible other sale for the month of April. Campaigns all ended yesterday. All that's left is to make sure everything is archived so nothing mysteriously turns back on. If I ever talk about dabbling in AMS again will someone please quote this back to me. Thanks in advance.

Edit - I messed up my stats so I fixed it.
« Last Edit: May 01, 2021, 10:30:18 PM by notthatamanda »
 

Hopscotch

Re: AMS advice for the comically inept
« Reply #460 on: October 18, 2021, 02:48:01 AM »
After a(nother) pandemic summer suffering the mystery of AMS ads and trying all advice offered here, I decided on a radical new approach - go small, go slow and start over.  Result:  my sales and reads collapsed to 1/3 of what they had been.  But I'm turning a profit after AMS costs.  I'll let small and slow ride a bit more to see if the profit holds.  Then inject money a little at a time.  In 1,000 yrs I should be rich.  Or is that another triumph of hope over experience?     
 
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R. C.

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Re: AMS advice for the comically inept
« Reply #461 on: October 22, 2021, 09:10:27 AM »
Start Rant

Amazon ADs has become almost useless. How is the little guy supposed to compete with no impressions and competitive bids exceeding the price of the book?

End Rant

Start Praise

In the last week of my books' KDP Select commitment, I ran giveaways and used TheFussyLibrarian to advertise the freebies. Over 5k downloads later, my books are sitting on a lot of readers.

Buys and KENP are both trending positively.

End Praise

R.C.
↓↓↓ Latest Creation ↓↓↓
 
  R.C. Ducantlin
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #462 on: October 22, 2021, 10:37:17 AM »
Start Rant

Amazon ADs has become almost useless. How is the little guy supposed to compete with no impressions and competitive bids exceeding the price of the book?

End Rant

Start Praise

In the last week of my books' KDP Select commitment, I ran giveaways and used TheFussyLibrarian to advertise the freebies. Over 5k downloads later, my books are sitting on a lot of readers.

Buys and KENP are both trending positively.

End Praise

R.C.
Congratulations! You make it sound like you are moving out of KU, make sure every single little box on every single book is unchecked if that is what you want.
 

idontknowyet

Re: AMS advice for the comically inept
« Reply #463 on: October 27, 2021, 12:57:58 AM »
After a(nother) pandemic summer suffering the mystery of AMS ads and trying all advice offered here, I decided on a radical new approach - go small, go slow and start over.  Result:  my sales and reads collapsed to 1/3 of what they had been.  But I'm turning a profit after AMS costs.  I'll let small and slow ride a bit more to see if the profit holds.  Then inject money a little at a time.  In 1,000 yrs I should be rich.  Or is that another triumph of hope over experience?   

If find i can do this. Make a small profit, but the minute i start to scale up my profit disappears.
 

Hopscotch

Re: AMS advice for the comically inept
« Reply #464 on: October 27, 2021, 04:16:32 AM »
In the last week of my books' KDP Select commitment, I ran giveaways and used TheFussyLibrarian to advertise the freebies. Over 5k downloads later, my books are sitting on a lot of readers.

Early on, I gave away lots of books, too, but never saw reliable follow-on to sales/reads.  How do you collect data to prove giveaways are worth doing?  I suspect those who grab free books to fill up their Kindles rarely buy. 
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #465 on: October 27, 2021, 05:01:58 AM »
I used to add the sales of book 2 and 3 and the money from the KU pages read on those and that would tell me if I made back the money I spent on the promo.

I'm not trying to encourage you to stay in KU, far from it, but I would always do my KU free days in April and get pages read on books 2 and 3 all summer. I think you are right that a high percentage of free downloaders won't buy the rest of the series, you have to really hook them and some won't buy on principle if they like the book because they don't like being tricked into it (despite it being all over the place that it is book 1) but KU readers will check the 2nd and 3rd book if they like it enough and read it there if they can get it.
 

LilyBLily

Re: AMS advice for the comically inept
« Reply #466 on: November 03, 2021, 10:53:37 PM »
Got my invoices from Amazon and Amazon UK ads for October, which advertise only my one nonfiction title. Got my estimate from Book Report on earnings for October, which in my case does not include any wide payments. Despite paltry ad activity, the book being advertised earned twice as much as the ads cost. I am perfectly happy with that.

Now if only I could get Amazon ads for my other books to work again! 
 

idontknowyet

Re: AMS advice for the comically inept
« Reply #467 on: November 09, 2021, 03:31:37 PM »
an odd thing happened recently

i've been running dozens of ads on ams since i started publishing books.

none have been profitable. a few got close but mostly i lost lots of money.

until recently.
about a week ago i dropped all but one fb ad, and created a few new ams ads.

all of the sudden all my ams ads are profitable. more than profitable. i made more today than i spent all week on ams ads. dont know what happened.
i have one ad that sells a book with every single click. i just need it to start clicking more.

i expect it to all go away tomorrow, but it's kinda cool.
 

LilyBLily

Re: AMS advice for the comically inept
« Reply #468 on: November 10, 2021, 12:51:16 AM »
 :clap:
 

Hopscotch

Re: AMS advice for the comically inept
« Reply #469 on: November 10, 2021, 04:31:31 AM »
an odd thing happened recently...all of the sudden all my ams ads are profitable. more than profitable.

On the off chance that odd is contagious, I'll follow your lead and generate a bunch of new ads.  What've I got to lose, money?  Ha!
 

idontknowyet

Re: AMS advice for the comically inept
« Reply #470 on: November 10, 2021, 05:34:27 AM »
I dont think any of this matters but if it did here's the ads i created.

First i created a list of authors in my genre. The list has like 40 or so names that were on my now gone also bought list.

Then i created an auto ad with each of my first book in series.
Then i took any author name that sold a book with a click and made an ad with every book they have for sale.

Also oddly the ads that i'm getting cheap clicks dont sell a thing. The ones that are .60cents plus per click are making all the money.
 
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LilyBLily

Re: AMS advice for the comically inept
« Reply #471 on: November 10, 2021, 02:28:01 PM »
It's so tempting to plunge into the madness again.  :lalala
 

idontknowyet

Re: AMS advice for the comically inept
« Reply #472 on: November 22, 2021, 06:36:30 AM »
I didn't know this was possible!?!?

Nora Roberts/ JD Robb is the biggest romance author (though she might not make the most money)
I digress.
I went to create and ad targeting her name. AMS doesn't recognize it. When i went to check to see if I miss spelled her name, I noticed that there are nooooo sponsored ads on her name. ZERO. ZIp. NADA.

How is it possible to block your name for ads.
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #473 on: November 22, 2021, 07:49:46 AM »
I was curious so I created an ad just to see. Nora Roberts comes up in keywords just fine. Maybe you checked something off wrong?
 

idontknowyet

Re: AMS advice for the comically inept
« Reply #474 on: November 22, 2021, 08:11:08 AM »
does it give you suggested price not found.  i could put the name in. but it didn't recognize it for clicks
 

notthatamanda

Re: AMS advice for the comically inept
« Reply #475 on: November 22, 2021, 10:41:54 AM »
It says this:

30 of 30 keywords don't have a suggested bid.

Maybe they set something up in there so that it the suggested bid is greater than $X it doesn't give you anything because people will see it and not bother? Just a guess. There are sponsored ads on Nora Roberts books.
 
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idontknowyet

Re: AMS advice for the comically inept
« Reply #476 on: November 22, 2021, 01:30:01 PM »
i dont see them if i search her name. only on the actual book pages which is odd. im spending too much mental energy on this.

thanks for checking.
 

RPatton

Re: AMS advice for the comically inept
« Reply #477 on: November 23, 2021, 01:41:03 AM »
i dont see them if i search her name. only on the actual book pages which is odd. im spending too much mental energy on this.

thanks for checking.

Frankly, ignore suggested bids. If a keyword doesn't have suggested bids it could be for multiple reasons (in my experience, when a popular keyword doesn't have a suggested keyword, it's because they are all over the place; less savvy advertisers thinking .50 over the suggested bid is a good idea, savvier advertisers realizing you start with small bids and slowly slip your way up until you find the nice spot that gives you impressions without killing any potential for ROI. JR Ward is one of those authors. Her suggested bids are all over the place, if they exist at all.

In Roberts, case, I would recommend using specific books as keywords. TITLE by AUTHOR for every book that has readers you want to target then low-ball the bid. Impressions will slowly happen. Once they do, slowly inch up the bid by 1 cent until you're at a comfortable spot with impressions/clicks/sales on dash.

However, I did a bunch of testing with different authors. Guess what? I'm not seeing sponsored ads on any author search pages. Looks like big sellers get a better looking page, and there are definitely no sponsored ads. There are other books, but it looks like books that are a better fit from a readers' pov.

This is interesting. Going to have to dig deeper, but it looks like Amazon is actually cleaning up some of the detritus AMS caused.