UPDATE - EMPHASIS ADDED in the reply to my request for assistance.

I gave five links, including B&N but not Apple.  I indicated the Apple listing was in process.  I'll keep you posted.

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Hello,

Thank you for reaching out about price matching your book. I'm <real name> from KDP Senior Support, and I'm here to help you with this process.

I've reviewed the links you provided, but I'm unable to verify the free pricing at this time. Once your book is listed as free on Apple Books, please reply to this email, and I'll be happy to help initiate the price match for you right away.

If you have any questions in the meantime, please don't hesitate to ask.

Best regards, <real name> KDP Senior Support


Thanks for using Amazon KDP,

Your feedback helps us improve our service.

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R.C.

I just did one and got approved right away.  At the top, I wrote, "Please price match to FREE.  Thank you!"   

Hope this isn't a new KDP plan...yikes!

I'm not sure this has been covered. I requested a price match for a loss-leader freebie.  Here's the response:
While we understand the importance of competitive pricing, we currently maintain our own pricing strategy and no longer offer price matching with KoBoBooks, Barnes & Noble, or Smashwords.

No more freebie price matching on Amazon? I've never had that response before. They've always said it's up to them to price match, but they never wrote back to me stating they no longer offer it at all.

Does that apply to price matching free books as well?

I requested a $0.00 price for a loss-leader short.

R.C.

I'm not sure this has been covered. I requested a price match for a loss-leader freebie.  Here's the response:

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Hello,

Thank you for reaching out about price matching. I'm *** from KDP Senior Support, and I appreciate your interest in this matter.

While we understand the importance of competitive pricing, we currently maintain our own pricing strategy and no longer offer price matching with KoBoBooks, Barnes & Noble, or Smashwords. As part of our commitment to providing the best experience for both authors and readers, we independently determine our retail prices.

If you have any other questions about pricing or KDP services, please don't hesitate to ask. We're here to help!

Best regards, *** KDP Senior Support


Thanks for using Amazon KDP,

Your feedback helps us improve our service.

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"...we independently determine our retail prices." Well, there's a smack in the chops.


R.C.