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Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by Crystal on May 14, 2021, 09:49:28 AM »
I've never seen a summer slump. The only seasonal trend I've seen again and again is increasing ad costs November through Xmas. Some years, they skyrocket. Some years, they stay relatively stable. But they always increase by some degree.

Well, that and Kindlemas. There's always a drop in income Xmas Eve and Xmas and an increase the following week. People don't usually complain about the increase though.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by LilyBLily on May 14, 2021, 05:35:13 AM »
I've only run Fussy Librarian promos, but I've done well with free.  I've read (never tried) that 99c promos on FL are not as good.

That's true. I've done a couple and they were flops. Also on BargainBooksy the same. They reward free, not 99 cents.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by Lorri Moulton on May 14, 2021, 01:05:52 AM »
I've only run Fussy Librarian promos, but I've done well with free.  I've read (never tried) that 99c promos on FL are not as good. 
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by JRTomlin on May 13, 2021, 11:58:22 AM »
I am talking about 3 and 4 book series. Anything less than 3 isn't a series, really. 😜

I'm sure that experience varies. I don't know whether my experience is unusual or not. One can only judge by sales after a promo, but that is about what I usually see. Whether that has to do with them being BB or not, I also couldn't say. With a 1% or less sell-through even on 12K downloads would be difficult to see a positive ROI. (And I've never seen that many downloads except with a BB promo - again only my own experience)

Good luck with your promo.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by idontknowyet on May 13, 2021, 10:48:30 AM »
10% read through on a free promo is huge. I've always heard 1% or less.

The real money they say is on longer series. By book 3-4 thats where the real money is made.

I'm planning to do a stacked promo not bb with the first book free and the second book .99cents. By then i will have 9 books in the series. Also adding into that stack newsletter swaps with people in my genre.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by JRTomlin on May 13, 2021, 08:55:59 AM »
Is it the same book that you've run before? Or is it a first run BB? I do see diminishing returns with recurrent promos for the same title.

Personally, I can't say for BB as I've never ran a free there (or been graced with an approval for one).
My reference to 40k was what I normally expected from a BB freebie ten years ago. That is a different topic. The entire industry has changed since 2010. *sad sigh*

I am talking about across the board and not one particular title. And I am not talking about diminishing returns. I get about the same number of downloads for recurrent promos.

What I am talking about is what we all know; that most free downloads are never read. By my observation, about 10% are, which means that when I have a free promo with say 12K downloads (about typical for a BB promo for me) I actually have about 1200 novels that are read. I can expect to have a sell-through of around 1000 novels in whichever series it is. (All of my novels are series titles)

So I have come to the conclusion, or just about done so, that I may as well do 99 promos. In fact, I am growing reluctant to even do a free promo. Of course, 99 BB promos are harder to score, but I might settle for stacked promos with smaller advertisers and BB ads if I don't score a BB promo.

(I have had maybe 20 BB promos over the years which doesn't mean I can count on them. I sometimes get a bunch in a row or other times go 6 or 9 months not able to run one. 🤷‍♀️)

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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by notthatamanda on May 13, 2021, 08:32:45 AM »
To clarify I was talking free promos in general, I've never had a free bookbub either.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by alhawke on May 13, 2021, 08:28:48 AM »
Is it the same book that you've run before? Or is it a first run BB? I do see diminishing returns with recurrent promos for the same title.

Personally, I can't say for BB as I've never ran a free there (or been graced with an approval for one).
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by notthatamanda on May 13, 2021, 07:36:34 AM »
No.
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Marketing Loft [Public] / Running fewer free promos
« Last post by JRTomlin on May 13, 2021, 07:02:16 AM »
I have come to feel that I don't get enough out of a free promo these days.

With a free promo on BB these days I will usually see between 10k - 15k downloads. (I can remember the olden days when it would have been 40K) But as far as I can tell that will mean about one thousand sales on the next novel which is probably most of the people actually read the novel. So I would have done as well to have a 99 promo even if it only sells 1000 (and it would probably sell more).

So I am becoming extremely reluctant to do free promos. 🤷‍♀️

Just me?
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