Recent Posts

Pages: « 1 2 3 4 5 6 7 8 9 10 »
11
Corona Virus Public Discussions / Re: Covid-19. The Lighter Side
« Last post by Jan Hurst-Nicholson on May 11, 2021, 02:59:47 AM »
 Grin
12
Corona Virus Public Discussions / Re: Covid-19. The Lighter Side
« Last post by Jan Hurst-Nicholson on May 11, 2021, 02:59:14 AM »
 grint
13
Editors & Proofreaders [Public] / Now booking for May (proofreading)
« Last post by Alexa on May 10, 2021, 10:48:01 PM »
I have one open slot in May!
14
Marketing Loft [Public] / Re: Countdown Deals...
« Last post by LilyBLily on May 10, 2021, 04:36:44 AM »
Countdowns are a fine tool, but these days you'll also need to advertise the countdown. At one time it was possible to just do a countdown and sales would happen. Not so any longer, so tell your newsletter peeps, post on social media, and/or buy ads to announce it.

I've never actually seen a true countdown, BTW. The discount price has always been 99 cents or free for the entire countdown period.
15
Marketing Loft [Public] / Countdown Deals...
« Last post by R. C. on May 10, 2021, 01:09:13 AM »
Yea or Nay?

The one thing I have not tried are countdown deals (KDP).  I feel countdown deals might be less valuable than a Freebie/$.99 sale.

Do countdown deals have merit?

Opinions, thoughts?

Cheers,
R.C.
16
Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by LilyBLily on May 10, 2021, 12:39:40 AM »
I think it's important to remember that there are a lot of moving parts at the moment relative to markets and book sales, way more than usual, and each with significantly exaggerated influence. Things are not always what they appear to be, which means some sales will be up and some down - neither for obviously discernible reasons.

We get this query over and over when someone's sales take a sudden dip or vanish entirely or whatever. As evidence against what I just supposed above, later yesterday when I wanted to stop my free trial of Amazon Prime, I was not offered another free trial. So that would suggest the opposite, that general sales online for Amazon are doing fine and they do not need to hand out lots of freebies. It's the nature of us humans to try to put random events into a logical framework--even when there is none.
 grint
17
Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by PJ Post on May 10, 2021, 12:19:16 AM »
I think it's important to remember that there are a lot of moving parts at the moment relative to markets and book sales, way more than usual, and each with significantly exaggerated influence. Things are not always what they appear to be, which means some sales will be up and some down - neither for obviously discernable reasons.
18
Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by LilyBLily on May 09, 2021, 01:08:48 PM »
I don't think it is a coincidence that Amazon just gave me another three months of free KU subscription. As this miserable pandemic lockdown situation begins to ease with more and more people vaccinated, it may be that fewer people are buying online and fewer people are buying ebooks. I guess we'll know for sure if some of the movie/television streaming companies suddenly start offering deals, too.
19
Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by Lorri Moulton on May 09, 2021, 10:22:12 AM »
This might be a good time to post series 1 of your backlists as freebies and get word to your mail lists and social media followers, to give them something to read while they're rebuilding their discretionary capital. Perhaps we could collaborate and send each others' announcements to our own lists. Unless, of course, you're among the oh-so-wise authors who don't believe in and won't give away free ebooks.

I've built most of my social media following on giving away books.  Either for special occasions or as first in series.  Not everyone does this (which is fine) but it's worked well for me.  Happy to put your first in series free on my Facebook group.

Please let me know if there's anything above a PG rating when it comes to language, violence, romance, etc.  I try to include 'steamy' or 'adult' in the post. Many of my readers enjoy books of all types, but I do have some followers preferring G to PG rated books, so I like to give them a little warning.  :dog1:
20
Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by Al Stevens on May 09, 2021, 10:14:36 AM »
This might be a good time to post series 1 of your backlists as freebies and get word to your mail lists and social media followers, to give them something to read while they're rebuilding their discretionary capital. Perhaps we could collaborate and send each others' announcements to our own lists. Unless, of course, you're among the oh-so-wise authors who don't believe in and won't give away free ebooks.
Pages: « 1 2 3 4 5 6 7 8 9 10 »