Friends,
Full Question: If you plan to offer a free giveaway, for book one of a series, which day of the week pops first into your thinking? (Two choices are permitted.)
FYI - I have a LOT of research on this topic and will provide the results when the poll closes.
Also - Any comments re: time of year, holidays, pay days, etc. are welcome but are not the purpose of the poll. This is not meant to be a marketing exercise. It is a simple question, posed to a specific audience. (Control group?)
UPDATENot a lot of response... None the less the small sample confirms the expectation.
In aggregate, the day of the week has limited effect on sales (free or otherwise). I found numerous sources of sales data. After eliminating the obvious duplicates and "re-use" of date collected, the results are consistent.
Earlier in the week has a statistically insignificant advantage over the rest of the week.
Examples:
Our PollSunday 0 (0%)
Monday 2 (22.2%)
Tuesday 2 (22.2%)
Wednesday 3 (33.3%)
Thursday 2 (22.2%)
Friday 0 (0%)
Saturday0 (0%
Sales by Day - Aggregated SourcingSun 14%
Mon
15%Tue
15%Wed 13%
Thu 12%
Fri 15%
Sat
16%Percentage of Average Weekly Kindle Books Downloaded by Day of Week (Paid Kindle Books):Monday – 13.90%
Tuesday –
15.12%Wednesday – 13.42%
Thursday – 13.37%
Friday – 13.78%
Saturday – 14.98%
Sunday –
15.42%Also: "...the average purchase rate, which tells us what percentage of subscribers actually purchased a book on a given day, differed by just 0.03 percentage points between the best and worst day of the week."
Conclusion: Everyday is a good day to be selling.
Cheers,
R.C.