I've been wide for the last four years, and early on, my monthly revenue streams were generally 60% Amazon, 40% elsewhere. From 2019 onward, that trended more towards 50-55% Amazon, 45-50% elsewhere, with most of the month-to-month fluctuation attributable to Amazon, because the other retailers were remarkably stable. That balance took a sharp left turn in December, and I'm still digging around to figure out why.
November sales: 51% Amazon, 49% elsewhere
December sales: 45% Amazon, 55% elsewhere
January sales: 39% Amazon, 61% elsewhere
February sales (to date): 39% Amazon, 61% elsewhere
The change is entirely attributable to Amazon and not because my sales off Amazon are climbing.
I know Amazon is mercilessly f*cking around with also boughts, AMS ads and pretty much anything they can (like the "Crap you might Like" carousel that totally replaced also boughts in Canada, leading to a collapse in my Canadian sales - never mind I wouldn't ever buy any of that crap in a zillion years), but finding a clear reason why the Zon would suddenly be less than half my sales isn't obvious.
Anyone else experiencing this trend? Or am I a special boy who's getting special attention from the Almighty Zon because I didn't sacrifice enough fictional virgins in my novels?