Author Topic: I'm Going Wide in 2021  (Read 1518 times)

TimothyEllis

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Re: I'm Going Wide in 2021
« Reply #50 on: April 05, 2021, 07:47:51 PM »
They do UK, AU and CA now,

Not that I can see.

I only have access to US.

Where do I find the others?
Genres: Space Opera/Fantasy/Cyberpunk, with elements of LitRPG and GameLit, with a touch of the Supernatural. Also Spiritual and Games.

 

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Tweek

Re: I'm Going Wide in 2021
« Reply #51 on: April 05, 2021, 09:20:07 PM »
I advertise to Aus and CA all the time.

Canada isn't even a blip on my BR reports.

Aus is about 4%.

How do you advertise to Aus?

Any click ads (FB, Google Ads) allow you to target by country. I usually include all my target countries - AU, US, CAN, UK, EU, etc, but occasionally target a single country if I want to improve sales for that region.
 

TimothyEllis

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Re: I'm Going Wide in 2021
« Reply #52 on: April 05, 2021, 09:37:52 PM »
Where on the AMS Ad Dash do you specify a country as the target?  :HB
Genres: Space Opera/Fantasy/Cyberpunk, with elements of LitRPG and GameLit, with a touch of the Supernatural. Also Spiritual and Games.

 

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notthatamanda

Re: I'm Going Wide in 2021
« Reply #53 on: April 05, 2021, 11:46:39 PM »
You have to go through your AMS account for each country. Your way would be much more awesome.

From your bookshelf hit "promote and advertise", then "pick your marketplace". Marketplace=country
 
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TimothyEllis

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Re: I'm Going Wide in 2021
« Reply #54 on: April 05, 2021, 11:53:02 PM »
From your bookshelf hit "promote and advertise", then "pick your marketplace". Marketplace=country

Well there you go.  :shrug

I NEVER go in that way. I direct link into the add mechanism. 

Now of course it wants all my details again.  :doh:

Something to do tomorrow.
Genres: Space Opera/Fantasy/Cyberpunk, with elements of LitRPG and GameLit, with a touch of the Supernatural. Also Spiritual and Games.

 

Timothy Ellis Kindle Author page. | Join the Hunter Legacy mailing list | The Hunter Legacy series on Facebook. | Forum Promo Page.
 

notthatamanda

Re: I'm Going Wide in 2021
« Reply #55 on: April 05, 2021, 11:59:13 PM »
I'm having a "do it tomorrow" day and it's only 10AM here.
 
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LilyBLily

Re: I'm Going Wide in 2021
« Reply #56 on: April 06, 2021, 03:33:07 AM »
I'm having a "do it tomorrow" day and it's only 10AM here.

 Grin
 

R. C.

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Re: I'm Going Wide in 2021
« Reply #57 on: April 13, 2021, 05:34:55 AM »
Well, I posted in February (above) about not regretting my experiment in "going wide".

I began the process of going wide in Oct (Q4 2020), full-on in Jan (Q1 2021) and now... the results are in.

I'll cut to the chase: I am going back to KU.

The big three decision points are:

  • Without KU, AMS ADs Get No Respect. - To achieve impressions, I must constantly raise bids. Timing and market forces change but the same strategies, which worked for months, are no longer successful. The 'Zon bots definitely have a bias.
  • Too Much Effort - I do not mind the marketing/business aspect of being self-published. However, the ROI of the LOE for wide is non-existent. (See: Crappy Business Acronyms 101).
  • KU Promotions Work - When coupled with Bookbub, WrittenWord, and other "external" adverting, the KU promotions are effective.

There are many other factors, but net-net: Without a large following, wide is a twenty miles of bad rode and no assurance of navigating successfully.

Happy to provide more detail if requested.

Cheers,
R.C.
« Last Edit: April 13, 2021, 06:58:16 AM by R. C. »
 

Eric Thomson

Re: I'm Going Wide in 2021
« Reply #58 on: April 13, 2021, 06:07:17 AM »
In my experience, one of the factors at play is that gaining traction wide takes more than a few months. I've been all out of KU for the last four years and it took me over a year before wide revenues were reliably replacing the KU income I had before going wide.
 
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R. C.

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Re: I'm Going Wide in 2021
« Reply #59 on: April 13, 2021, 06:24:44 AM »
In my experience, one of the factors at play is that gaining traction wide takes more than a few months. I've been all out of KU for the last four years and it took me over a year before wide revenues were reliably replacing the KU income I had before going wide.

Understood. 

However, two factors are heavy influencers in today's market entry: Existing Audience Size and Market Forces skewed to the 'Zon/Kindle audience.

Both are working against me in trying to find my niche and generate sales.

Waiting a year to "replace" already limited sales is not viable. Hence, go back and build upon the model which generated sales.

Cheers,
R.C.

 
 

notthatamanda

Re: I'm Going Wide in 2021
« Reply #60 on: April 13, 2021, 06:53:59 AM »
Yeah, I've been wide since 2018 and 2019 was great and I seemed to be going in the right direction, but 2020 seems to be a hole I can't dig out of.
 
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PaulineMRoss

Re: I'm Going Wide in 2021
« Reply #61 on: April 13, 2021, 07:22:17 AM »
I tried going wide a couple of years back, and I just about replaced the lost KU income with wide income, but it was a huge amount of extra work to achieve that. The final straw was getting a Bookbub on one of my KU books and NOT getting one on my wide books, so I just folded and went straight back to KU. I haven't regretted it for a second.

I think wide works IF you're prepared to put everything into it, including all the new stuff AND you get promotions on the wide stuff AND you stick it out for at least a couple of years. But it's still a lot more work than I want to do.

Writing epic fantasy as Pauline M Ross; writing Regency romance as Mary Kingswood
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notthatamanda

Re: I'm Going Wide in 2021
« Reply #62 on: April 13, 2021, 07:47:42 AM »
So if you guys were going to pack it in and not do anything in terms of promotion/advertising but just leave your books up there would you do that wide or KU?
 

Eric Thomson

Re: I'm Going Wide in 2021
« Reply #63 on: April 13, 2021, 08:03:10 AM »
Just for another view... I don't actively promote beyond AMS and the very rare BookBub (haven't been able to snag one in over a year). My time spent on marketing is less, way less than the time I waste on Forge of Empires. So beyond the aforementioned, my own site, and social media, I do bupkis for ads. But I've established a record of sorts with other retailers over time and get invited to participate in iTune free promos a few times a year. Apple iTunes is my second highest revenue generator, and every invitational bumps up my paid sales there and everywhere else (because of price match across the board). Now granted, I don't need book revenues to live on, so I'm an outlier who can afford a slow build up, but it does eventually pay off. Other than during new release months, my revenue by percentage is greater on wide than Amazon these days.
 
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R. C.

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Re: I'm Going Wide in 2021
« Reply #64 on: April 13, 2021, 09:34:10 AM »
So if you guys were going to pack it in and not do anything in terms of promotion/advertising but just leave your books up there would you do that wide or KU?

KU and run the occasional promotion via KU... BUT, I am going to target lots of "cycles" of advertising around new releases.  KU is LESS work not NO work.

Cheers,
R.C.
 
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Lorri Moulton

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Re: I'm Going Wide in 2021
« Reply #65 on: May 04, 2021, 12:44:43 PM »
So if you guys were going to pack it in and not do anything in terms of promotion/advertising but just leave your books up there would you do that wide or KU?

Wide.  Definitely.  I can have free books available all the time to bring readers into series and I've been getting more sales on Apple (through D2D) than I expected.  The other retailers are slowly picking up, and D2D has some nice promos. 

My advertising consists of social media (no paid ads), free books, and the occasional Fussy Librarian promo.

ETA: My focus in on brand awareness and getting readers to my website.  If I was focused on sales only, I would probably be trying paid advertising...but it just seems like too much work at the moment. 
And I really need to get some books finished this summer and fall!  :dog1:
« Last Edit: May 04, 2021, 12:56:51 PM by Lorri Moulton »

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LilyBLily

Re: I'm Going Wide in 2021
« Reply #66 on: May 05, 2021, 01:58:02 AM »
I think the choice depends on the type of book you publish. My western romances are the kinds of books KU subscribers read. My women's fiction, not so much, and I am unwilling to cannibalize my high prices and go for page reads alone. I keep them wide and I don't start them in KU, either.   

 
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JRTomlin

Re: I'm Going Wide in 2021
« Reply #67 on: May 06, 2021, 03:12:09 AM »
I agree with LilyBLily. I think genre plays in as well. You'll find relatively few of the successful historical fiction authors in KU because HF readers apparently just don't join KU. What other genres this holds true for I'm not sure. But for romance authors as an example, KU can be a big seller. As Lily mentioned, if you publish in a higher-priced genre which HF is, it is a huge hit to income if you take the KU pay.

Is it more work to be wide? I honestly don't find it so. Making the switch a few years ago was a pain in the bum, but I advertise with places like BB and a few other advertisers that pretty automatically ad the other retailers to my ads. I am pretty selective where I advertise though.

I suspect that there are too many variables on following, genre, advertising budget, etc. to make any hard and fast rule about which is better.

ETA: The decision is easier for me since I only write HF. My historical mysteries might do well in KU though, but I don't want to split my market.
« Last Edit: May 06, 2021, 03:15:36 AM by JRTomlin »
 
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