Yep.
The same concepts apply to branding.
We can use the concept of breaking out (an unexpected novelty success) as the birth of the brand, that is, this is the point where the artist's earlier variety is replaced by focused novelty (one lane).
They then continue to offer the thing that they are known for (relatedness/deep mining) to build success.
And then, once they (the brand) has become successful enough, they can try new things - a return to novelty (known as extending the life cycle). However, often these new ideas are successful, not because of anything specific to this new novelty, but because the brand itself has achieved critical mass - most anything they do will be well received, generally speaking.
We can use Johnny Cash's version of Hurt as an example. I would argue this song's success is attributable to Cash's performance vis a vis his legacy - something quite unique, but deeply anchored in the artist's brand (authenticity and vulnerability), which makes the performance extremely familiar even though the song itself may not be (relatedness adjacent).
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