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Paperbacks are becoming increasingly popular with younger readers as well.  Kickstarter and other places have shown doing something unique or "fancy" can create a very niche product. 

Of course, no one has to do all the bells and whistles, but it does seem to be what's getting visibility at the moment.  TikTok (apparently) is also driving paperback sales...or so I've read in many Facebook groups.

Like "vinyl" or records show, there is something wonderful about the feel of them.  Same can be said of physical books. You can't really line up your ebooks on the shelf and enjoy them as you walk into a room.  And there are a LOT of readers who don't like ebooks. 
Find the niche that works for you.  :dog1:
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TV/Movie Talk [Public] / Arcane
« Last post by PJ Post on Today at 02:09:04 AM »
I thought I'd start a thread to discuss one of the best literary and artistic achievements in decades.

The story is straight up Shakespearean and the animation is beyond groundbreaking.

And the characters, Jesus...I'm pretty sure I need therapy now.

Have you watched it?

What did you think?



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Marketing Loft [Public] / Re: Classes, classes, classes please stop
« Last post by PJ Post on Today at 01:20:56 AM »
A big part of the Secret is being born into the right network - having the right connections. If you have the option of being born into generational wealth, I highly recommend it. The rest is lots of exhaustive work, callused perseverance and sheer luck.

The slush pile, just by the law of averages, has passed over tons of amazing books. Both the Beatles and Elvis Presley were initially turned down by multiple record labels. I think the old adage of doing Art first and foremost because you love it is probably wise.

But hope is a massive driver. It's what fuels KDP and AMS. "Maybe I can be rich, too! If only..."

The other old chestnut is also true: the harder you work, the luckier you get.

___

I think the problem with paperback sales stems from asking the wrong question. It's not how can we sell more, it's why do people want them in the first place? Once upon a time I'd buy them in drug stores. They were everywhere as a matter of convenience. We had no other choice. But now they are an alternative reading option largely for an older demographic. Why? Is it nostalgia? They keep them? There's a reason readers select a physical thing over a virtual thing.

Figure this out and you'll be able to sell more paperbacks because you'll be able to target your messaging. And we can't go by traditional publishing because they have a completely different distribution channel that we do not have access to - like airports. Indies are not Random House.

The old self-publishing business models will continue to fail. We need to understand how the game has changed because it has. And then we need to get back to work, persevere and hope for some luck.


eta: got my threads mixed up...so reposted this in the paperback thread.
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Marketing Loft [Public] / Re: A sneaky Facebook Ad setting you may not know
« Last post by LilyBLily on December 12, 2024, 11:15:23 PM »
This is why a hard cap on how much money FB can spend can be a help. FB will always tell you if you hit that cap, and meanwhile, it can't go nuts and spend your entire life savings.

Life savings. What a concept.
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Marketing Loft [Public] / Re: A sneaky Facebook Ad setting you may not know
« Last post by Gregg Bell on December 12, 2024, 06:29:54 AM »
Yeah, let Meta decide how they chew up your funds.
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Marketing Loft [Public] / Re: Classes, classes, classes please stop
« Last post by Bill Hiatt on December 12, 2024, 12:10:22 AM »
It is true that repetition is a valid educational strategy. But its relevance is situational. Teachers use it with very difficult concepts or with material that is necessary but not intrinsically interesting. (Of course, you try to make it as interesting as you can, but if you are pragmatic, you also know that tune-in rates are just going to be lower.)

But authors seeking something like new sales techniques are highly motivated, so tune-in rates will be high. And people with enough background to be able to use the techniques effectively are probably sophisticated enough that they don't need as much time for the material to sink in.
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Marketing Loft [Public] / Re: A sneaky Facebook Ad setting you may not know
« Last post by LilyBLily on December 11, 2024, 02:01:48 PM »
Yikes!  :HB
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Marketing Loft [Public] / Re: Classes, classes, classes please stop
« Last post by LilyBLily on December 11, 2024, 01:59:38 PM »
One can also liken signing up for all these courses to a standard self-help book, in which the author repeats their Big Idea endlessly throughout the book but couches it in slightly different terms each time. The hope of that author is that one of those iterations will strike a chord with the reader. The hope of the class attendee is that one word or sentence--or even one realization during the class--will finally impel them over the threshold from would-be author to real author.

I went to conferences for many years before I finished a manuscript. Maybe some people want an actual secret or shortcut, but I wanted to find or activate a shortcut in my brain to connect the desire to write to the practice of writing. There's a standard piece of advice in the business world that you should hang out with the people you admire and want to emulate. But it's not much fun when you aren't in their league, when you aren't doing the work to join their league, and yet you want to.
 
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Marketing Loft [Public] / Re: Classes, classes, classes please stop
« Last post by Bill Hiatt on December 11, 2024, 12:37:11 AM »
THE SECRET is that there is no secret. You do the best you can with those aspects you can control, and you hope for the best.

I think a lot of people searching for THE SECRET aren't willing to put in the work and/or explore the world of publishing for themselves.

Fortunately or unfortunately, there is an element of luck in success, too--but Lady Luck doesn't kiss and tell.

Having taught at a high school for so many years, I had plenty of opportunities to see luck play out in another competitive field--college admissions. Some students did literally everything right and still didn't get into their first choice school. Other students who were good but not as good did get in. One of my students said, "It's a crap shoot." That's not entirely correct, but there is an element of luck.
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Marketing Loft [Public] / Re: Paperback marketing nowadays
« Last post by Bill Hiatt on December 11, 2024, 12:28:31 AM »
I agree. If I had to spend big bucks creating a paperback, I wouldn't do it. Vellum makes it easy to do (as, I suppose, do the PC equivalents).

So far, advertising paperbacks as part of my AMS advertising on selected books seems to have moved some AND improved ROI. However, I am having a very odd couple of months for sales.
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