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Marketing Loft [Public] / Re: Really?
« Last post by Bill Hiatt on Today at 09:32:43 PM »
Quote
The biggest driver that might be different or extra is lots of social media, lots and lots and lots, including a specific strategy designed to maximize synergy. It's free (apart from the time) and casts the biggest net in finding potential fans.
Branding is important, but we need to keep in mind that using social media is partly about finding what works. Lorri still gets mileage in places like Facebook, I suspect because she's already found her. Even Facebook's algorithms won't prevent your fans from reaching you if they engage with you a lot. People who visit my page daily still see me in their feed. Much less than that, they see me intermittently, if at all. Most social media doesn't work like it used to.

I suggest that people who like engaging on social media might benefit from Substack. The difference is that Substack doesn't sell ads, so its algorithms aren't built to discourage organic growth in the name of forcing ad buys. Substack makes money only when its authors. As a result, it's kind of like social media was twelve years ago.
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Writer's Workshop [Public] / Re: How do you guys do beats?
« Last post by Cabbages and kings on Today at 07:57:01 PM »




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Marketing Loft [Public] / Re: Really?
« Last post by Cabbages and kings on Today at 12:03:48 PM »
Is there anything extra you would do in the "1,000 True Fans" approach that you normally wouldn't do?

It's just a different mindset. It's about the author as a brand as opposed to being a bookseller.

The goal is long term engagement over short-term sales. The biggest driver that might be different or extra is lots of social media, lots and lots and lots, including a specific strategy designed to maximize synergy. It's free (apart from the time) and casts the biggest net in finding potential fans. I'd still do all of the traditional advertising stuff we've always done, KU if it works, AMS if you can make it work and similar. In fact, I'd recommend doing everything that makes sense as long as it doesn't burn you out. But the goal isn't sales, it's visibility, otherwise known as market penetration or awareness.

So, building a brand is the main thing. Making that the priority. Not many self-publishers understand branding or how to leverage it.

To me, good branding means we see something which makes us think about something else.

We do this with some of our books. One series revolves around THE Halloween party (LOL) and many of the main characters dress up in 1920s costumes.

On Facebook, we always post 1920s dresses and tea cups when we talk about this series.  Now, when we put up a post like that, many readers think about the book, even if we don't mention it.

What do I base this on? More people grabbing the first free book when I put up those posts. 

Find what works for YOU, your books, your series, etc.  It can be different for everyone.



Thanks PJ Post and Lorri Moulton.
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Marketing Loft [Public] / Re: Really?
« Last post by Lorri Moulton on Today at 10:49:10 AM »
To me, good branding means we see something which makes us think about something else.

We do this with some of our books. One series revolves around THE Halloween party (LOL) and many of the main characters dress up in 1920s costumes.

On Facebook, we always post 1920s dresses and tea cups when we talk about this series.  Now, when we put up a post like that, many readers think about the book, even if we don't mention it.

What do I base this on? More people grabbing the first free book when I put up those posts. 

Find what works for YOU, your books, your series, etc.  It can be different for everyone.
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Marketing Loft [Public] / Re: Really?
« Last post by PJ Post on Today at 09:15:25 AM »
Is there anything extra you would do in the "1,000 True Fans" approach that you normally wouldn't do?

It's just a different mindset. It's about the author as a brand as opposed to being a bookseller.

The goal is long term engagement over short-term sales. The biggest driver that might be different or extra is lots of social media, lots and lots and lots, including a specific strategy designed to maximize synergy. It's free (apart from the time) and casts the biggest net in finding potential fans. I'd still do all of the traditional advertising stuff we've always done, KU if it works, AMS if you can make it work and similar. In fact, I'd recommend doing everything that makes sense as long as it doesn't burn you out. But the goal isn't sales, it's visibility, otherwise known as market penetration or awareness.

So, building a brand is the main thing. Making that the priority. Not many self-publishers understand branding or how to leverage it.
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Writer's Workshop [Public] / How do you guys do beats?
« Last post by Gregg Bell on Today at 08:17:41 AM »
If they don't come out organically on the first draft sometimes I have a hard time adding them later. Too many heads shaking and nodding and shrugs.
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Editors & Proofreaders [Public] / Proofreading - now booking for July
« Last post by Alexa on Today at 06:56:12 AM »
Now booking for August!
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Writer 101 [Public] / Re: Where do I go from here?
« Last post by Vijaya on Today at 04:00:41 AM »
Great advice here. I'll add that I actually sell more paperbacks than ebooks, so you never know what your readers will prefer. I say, do both. I earned back what I spent on the cover designer within 3 months. It was well worth it. The rest is gravy. Little gravy, mind you, because I'm not a big seller :)
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Marketing Loft [Public] / Re: Really?
« Last post by Bill Hiatt on July 12, 2024, 11:28:18 PM »
There are still people buying books!!  Do not give up hope.  I just started a Kickstarter campaign (with a fairly low funding amount) and funded in 13 minutes. 
AI will not win today!  :smilie_zauber:
That's wonderful!
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