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81
There's a typo in your image.  "Paranormal."

Just FYI.

Good luck with the promotion.   :)
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Marketing Loft [Public] / Re: Audible delays and Amazon's audiobook virtual voice
« Last post by PJ Post on February 19, 2024, 04:53:46 AM »
This is where Patreon and YouTube and other engagement channels work well.

You can use AI to narrate and publish a chapter at a time or even a scene at a time. It's easy to turn them into radio plays with different voices if you want. You can experiment and your fans will probably love it. It doesn't need to be an all or nothing proposition like it is on Amazon. Sure, all you have to do is push a button there, but then you're just jumping into the churn along with everyone else. There is so much opportunity for our IPs.

We need to stop churning out IPs as fast as possible and start focusing on their earning potential individually. We need to stop selling Amazon and start selling ourselves. A book release should be an event.  /rant


Check out:

https://elevenlabs.io/.

https://elevenlabs.io/projects

It's a bit expensive, but pretty amazing.
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Marketing Loft [Public] / Re: Audible delays and Amazon's audiobook virtual voice
« Last post by alhawke on February 19, 2024, 02:35:35 AM »
I bet it will go wide eventually. Probably with some stipulation of less royalties, like ACX vs Findaway now, or something.

Another thing to consider is the technology. I suspect any AI created audiobook in 2024 is going to be much poorer in quality than 2030. If not 2025. The technology is definitely not at its zenith yet. So if you're going the AI route, do you wait?
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I'm at it again. Honestly, I think I'm just having fun running these now. This is a promo for NEW books (any book published since December). Preorders encouraged. New writers are welcome. The promo runs from March 15 to April 15. Come join me while I promote all my new witchy books I'm publishing. Any price is welcome. The promotion will run in my newsletter; participants are required to advertise at least once to their own fans during the dates. The promotion is being done via Bookfunnel.
HERE IS THE LINK: https://dashboard.bookfunnel.com/bundles/board/kbxmzua86f
(love to see Writer Sanctum writers join :mhk9U91:)
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Marketing Loft [Public] / Re: Audible delays and Amazon's audiobook virtual voice
« Last post by Bill Hiatt on February 19, 2024, 02:25:41 AM »
Depending on how good the voices are and on how much correction is necessary, it might be easy. I guess we won't know until we try.

I'm worried about narrators, too. I'm also worried that this is another attempt to centralize all content on Amazon. Unless other outlets allow the use of Amazon's Ai-generated audiobooks, that means those products will only appear on Amazon--unless an author did a separate process for Google and then for any other channels that offer a similar service. That sounds like a real time killer. Or someone might do AI for Amazon and human audio for all other outlets, but I wonder if anyone would really do that. If you're going to pay for a human narrator, anyway, why not distribute that way on Amazon as well?

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Marketing Loft [Public] / Re: Audible delays and Amazon's audiobook virtual voice
« Last post by alhawke on February 19, 2024, 02:20:21 AM »
I'm surprised, and worried, about how easy it is to now make AI audio via the KDP beta service. It's extremely worrying imo for human narrators.

Why? When I was looking to do audio, I really had no idea how to go about it. Now... Look. Just press a button and your work can be created. :icon_eek:
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Marketing Loft [Public] / Re: Audible delays and Amazon's audiobook virtual voice
« Last post by Bill Hiatt on February 19, 2024, 02:17:55 AM »
It's certainly possible.

That said, I recently got an invitation to respond to a why-aren't-you-using-the-audiobook-AI-beta survey. It seems unlikely to me that Amazon would bother with such a survey--unless a lot of people they invited to the beta didn't start creating audiobooks.

There was a freeform response at the end, so I stated I wouldn't use such an Ai program unless Amazon certified that any training process followed the principles of consent and compensation.
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Marketing Loft [Public] / Re: BookBub - The Best Examples. Really?
« Last post by PJ Post on February 19, 2024, 01:42:26 AM »
Self-publishers, as a collective, have become increasingly homogenized over the last decade, be it books, ads, strategies, FB Groups or whatever. This epitomizes my frustration with their business sensibilities. They're desperately trying to be as fungible as possible, following the same proven strategies for success until every genre looks like the same field of clover. The logical conclusion of the KB Method. And then they wonder why nothing works anymore.

Those boring old business books with the case studies and the analysis and the strategies, oddly enough, recommend the exact opposite. They suggest, rather singularly, that we should offer a unique value proposition (and that doesn't mean price).

I know, I know, what about so-and-so and show me the data, amirite?
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Marketing Loft [Public] / Re: BookBub - The Best Examples. Really?
« Last post by R. C. on February 18, 2024, 10:45:12 PM »
Ouch.  :shocked: Yeah, be careful when talking about other authors' ads, books, or whatever in public. How would you feel if another author poked fun at your promotional efforts or whatever? Just saying. Bad form even if you didn't mean to offend. Comes off like sour grapes and jealousy. Sometimes the very people you are talking about are right there in the group, forum, etc. Evidence in this very thread. I'm not one of the authors in this article, just saying. Anyway, the opinion that matters is Bookbub's and they felt these ads were the best so it is what it is.

No one was "poking fun" or intentionally denigrating the work. The question aimed to understand what is "new or revolutionary about the campaigns highlighted."

:icon_sad: I was one of those ads, R.C.

It's really about the clicks. What we think won't succeed might succeed very well with the right audience, authors, etc. Make a simple readable ad and creative and sell to the right audience. I've sold loads of books with the one noted on that article.

Exactly. THIS is the point. The ads are working for the authors which is WHY Bookbub says they are the best. They aren't just saying it. These ads are generating revenue, which is a success. And anyone who thinks ads are supposed to be unique don't understand how ads work. You're looking for ads that get you clicks and a lot of times that's something simple or something similar to other ads. I've seen FB ads where authors tried to be all "revolutionary" and then those same authors were whining on FB about the ad not working. Revolutionary doesn't mean better or effective. It's the same with book covers. Genres follow certain designs for a reason. It's because it's been proven those are the covers people respond to.

If you feel "tried-and-true" is the best option for you, terrific. When the status quo is no longer adequate, or your "same as" AD is buried in the genre, a "new or revolutionary" approach is required.

R.C.

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Marketing Loft [Public] / Re: BookBub - The Best Examples. Really?
« Last post by writeway on February 18, 2024, 03:22:41 PM »
:icon_sad: I was one of those ads, R.C.

It's really about the clicks. What we think won't succeed might succeed very well with the right audience, authors, etc. Make a simple readable ad and creative and sell to the right audience. I've sold loads of books with the one noted on that article.

Exactly. THIS is the point. The ads are working for the authors which is WHY Bookbub says they are the best. They aren't just saying it. These ads are generating revenue, which is a success. And anyone who thinks ads are supposed to be unique don't understand how ads work. You're looking for ads that get you clicks and a lot of times that's something simple or something similar to other ads. I've seen FB ads where authors tried to be all "revolutionary" and then those same authors were whining on FB about the ad not working. Revolutionary doesn't mean better or effective. It's the same with book covers. Genres follow certain designs for a reason. It's because it's been proven those are the covers people respond to.
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