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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by JRTomlin on Today at 11:58:22 AM »
I am talking about 3 and 4 book series. Anything less than 3 isn't a series, really. 😜

I'm sure that experience varies. I don't know whether my experience is unusual or not. One can only judge by sales after a promo, but that is about what I usually see. Whether that has to do with them being BB or not, I also couldn't say. With a 1% or less sell-through even on 12K downloads would be difficult to see a positive ROI. (And I've never seen that many downloads except with a BB promo - again only my own experience)

Good luck with your promo.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by idontknowyet on Today at 10:48:30 AM »
10% read through on a free promo is huge. I've always heard 1% or less.

The real money they say is on longer series. By book 3-4 thats where the real money is made.

I'm planning to do a stacked promo not bb with the first book free and the second book .99cents. By then i will have 9 books in the series. Also adding into that stack newsletter swaps with people in my genre.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by JRTomlin on Today at 08:55:59 AM »
Is it the same book that you've run before? Or is it a first run BB? I do see diminishing returns with recurrent promos for the same title.

Personally, I can't say for BB as I've never ran a free there (or been graced with an approval for one).
My reference to 40k was what I normally expected from a BB freebie ten years ago. That is a different topic. The entire industry has changed since 2010. *sad sigh*

I am talking about across the board and not one particular title. And I am not talking about diminishing returns. I get about the same number of downloads for recurrent promos.

What I am talking about is what we all know; that most free downloads are never read. By my observation, about 10% are, which means that when I have a free promo with say 12K downloads (about typical for a BB promo for me) I actually have about 1200 novels that are read. I can expect to have a sell-through of around 1000 novels in whichever series it is. (All of my novels are series titles)

So I have come to the conclusion, or just about done so, that I may as well do 99¢ promos. In fact, I am growing reluctant to even do a free promo. Of course, 99¢ BB promos are harder to score, but I might settle for stacked promos with smaller advertisers and BB ads if I don't score a BB promo.

(I have had maybe 20 BB promos over the years which doesn't mean I can count on them. I sometimes get a bunch in a row or other times go 6 or 9 months not able to run one. 🤷‍♀️)

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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by notthatamanda on Today at 08:32:45 AM »
To clarify I was talking free promos in general, I've never had a free bookbub either.
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by alhawke on Today at 08:28:48 AM »
Is it the same book that you've run before? Or is it a first run BB? I do see diminishing returns with recurrent promos for the same title.

Personally, I can't say for BB as I've never ran a free there (or been graced with an approval for one).
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Marketing Loft [Public] / Re: Running fewer free promos
« Last post by notthatamanda on Today at 07:36:34 AM »
No.
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Marketing Loft [Public] / Running fewer free promos
« Last post by JRTomlin on Today at 07:02:16 AM »
I have come to feel that I don't get enough out of a free promo these days.

With a free promo on BB these days I will usually see between 10k - 15k downloads. (I can remember the olden days when it would have been 40K) But as far as I can tell that will mean about one thousand sales on the next novel which is probably most of the people actually read the novel. So I would have done as well to have a 99¢ promo even if it only sells 1000 (and it would probably sell more).

So I am becoming extremely reluctant to do free promos. 🤷‍♀️

Just me?
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Marketing Loft [Public] / Re: A Barren Landscape...
« Last post by David VanDyke on Today at 02:32:05 AM »
Seems like this complaint comes up repeatedly this time of year. Summer holidays (both from school and work) seem to cause the "summer slump," which hits some harder than others.

The world is not linear. It's fractal and chaotic. That means if there's an average of 10% drop in sales, those losing the sales will not likely lose 10%--they will lose more, or less--some much more, some much less, and some will actually increase.

And, only those losing an unusual amount will probably notice or complain--the outliers.
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Quill and Feather Pub [Public] / Scrivener Online Workshop Saturday, May 22
« Last post by Tiffmeister on May 12, 2021, 09:27:38 AM »
Greetings everyone,

I wanted to let you all know about a fabulous opportunity to learn about one of the helpful writing programs available and used by many writers. If you’re planning on writing a book or have already begun, this program can help get you organized. It’s at a very reasonable fee, and it is available for nonmembers. So, please check it out, and register soon. It’s being hosted by my local RWA chapter, Silicon Valley RWA.

Gwen Hernandez: Scrivener Half-Day Workshop
Saturday, May 22, 2021
9:00 AM to 3:00 PM

There will be a morning beginning Scrivener workshop, and an afternoon advanced Scrivener workshop.

Morning session prices: $5 for SVRWA members/$10 for non-members

Afternoon session prices: $20 for SVRWA members/$25 for non-members

10:00 a.m. - 12:00 p.m. PST Plot or Pants with Scivener 3

“Scrivener is excellent writing software for both plotters and pantsers. Want to find out what makes it so popular, or learn some new tricks? The author of Scrivener For Dummies will walk you through the basics and cover some of her favorite features.

You’ll learn how to:

-create a new project

-organize your manuscript

-import your existing work, notes, and pictures

-track your word count

-color code your files

-create a storyboard

and more!"

12:00 p.m. - 1:00 p.m. Lunch break

1:00 p.m. - 3:00 p.m. Advanced Scrivener

(Topic TBA, but likely to cover compiling, revisions, and some time for Q&A)

About Gwen

Gwen Hernandez (she/her), the author of Scrivener For Dummies, helps writers all over the world master Scrivener through online courses, in-person workshops, and private training. When she's not using Scrivener to write romantic suspense, this lifelong nomad likes to travel, read, run along the beach, flail on a yoga mat, and explore her current home of Southern California.

Learn more about Gwen at gwenhernandez.com or ScrivenerClasses.com

For a FREE TRIAL VERSION OF SCRIVENER, go to: https://www.literatureandlatte.com/scrivener/overview

Gwen has a blog post on updating to Scrivener 3 here: https://gwenhernandez.com/2021/03/24/scrivener-3-for-windows-has-arrived/

Scrivener 3 works on both Mac and PC!

LINK TO REGISTER FOR THE WORKSHOP: https://www.svrwa.com/events/2021/5/22/may-meeting
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Marketing Loft [Public] / Re: Countdown Deals...
« Last post by LilyBLily on May 10, 2021, 04:36:44 AM »
Countdowns are a fine tool, but these days you'll also need to advertise the countdown. At one time it was possible to just do a countdown and sales would happen. Not so any longer, so tell your newsletter peeps, post on social media, and/or buy ads to announce it.

I've never actually seen a true countdown, BTW. The discount price has always been 99 cents or free for the entire countdown period.
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