Who has the best ads for ebooks?

[Gregg Bell]

I usually just run promos and the only ad I'm aware of is GoodKindles. And I really don't know how good that is. Who has the best ads?

[LilyBLily]

Nick Erik's list of promo sites, even though he hasn't updated it since 2023, is the best around. https://nicholaserik.com/promo-sites/

If you love statistics, he offers a lot of free training in ads. And paid training, too, and good advice, and so on. Not a hard sell guy.

[alhawke]

I agree with Nicholas Eric as a main resource. But basically these days, it's pretty much WrittenWord Media and BookBub for top tier newsletters.
Bookdoggy and Bookraid are outliers and always added by me in a sale. Bookspry is a new one that's given me good results.

[Gregg Bell]

Thanks LilyBLily and A.L.

I think that was kind of a confused question. I was thinking of totally static promotion sites where they don't send out a newsletter but I think just about every promotion site has a website they'll feature you on and they send out to a newsletter.

[alhawke]

Oh, you're talking about buying "real estate" for a fixed ad on a website. I've had very little luck in garnering sales by such website ads. I mean, technically Bookbub ads are email and website based. So there's BookBub. But BookBub has millions of visitors. Most other sites don't have millions lurking around their website--they have more subscribers seeing your book on their newsletter.

And you're right. Almost all newsletter services also will post your book up on their website anyway.

[Bill Hiatt]

I've never seen any evidence of residual sales coming from such website placement, though admittedly, it's impossible to be sure, particularly on books that sell a lot. I make rough guesses by subtracting sales claimed by AMS and then looking at what else I'm doing, as well as historic sales for a particular title in months when I've done nothing. That's hardly exact science, but it's better than nothing.

[LilyBLily]

I feel I got the same results when doing guest blog posts. The posts show up if you search my name online, so in that sense they are static, but the reality is that neither the original moment of posting nor the residual SEO whatever produced sales.