My experience is the same as R. C.'s. It seems as if the announcement may have gotten ahead of the actual implementation. We'll have to wait until the creation option actually appears on our dashboard to see what happens.

That said, in recent days, I have seen videos in my search results. For instance, when I was researching astrology for an upcoming book, I noticed a very showy video, including a nice clip showing planets revolving around the sun, as an ad for one of the books. I've also seen a couple for fantasy books. Ah, I just tried a search for fantasy, and there's a video on page 1 of the search results for Cadwell Turnbull's We are the Crisis (Blackstone Publishing). So evidently, the trads can already do this. I've always been an advocate for indies having the same ad options as trads. Oh, and the bottom of the product page under related books has two books represented by videos. Both of them are trad books with thousands of ratings on both Amazon and Goodreads. The Turnbull book is a recent release that has starred reviews from Publisher's Weekly, Kirkus, and Library Journal. In other words, these are books that probably didn't need a video ad boost, but in all three cases, publishers chose to give them one. Maybe they know something that we don't.

My experience with AMS ads hasn't exactly inspired confidence, either, but video does have some potential to change the game. We still have that instinctual tendency to have our attention drawn to something which moves. (If you doubt this, have a conversation with someone in a room with a TV running. Even if there is no sound, the other person's eyes will tend to drift in that direction.) There is considerable evidence that video ads can have greater impact that static ads.

Of course, it also takes time and effort to make video ads. I have two good trailers that I could use when the option becomes available. But it might be better to make one specifically for this advertising, in which the sound is off by default. (One of my existing videos depends on audio narration, but the other has captions.)

I too have the option to create a "Sponsored TV Ad" under the "What's new" menu option.   However, choosing the link from the notification does not give me anything new. All I receive is the normal "Choose your campaign type" page.

R.C.

Sadly, I may not dabble much in the short term. My relevant videos are all pretty old. I'd need fresh material, and I may not be inclined to make any until someone has some success with that kind of ad.

Despite getting the announcement, the button to create that kind of ad hasn't appeared yet, at least by late yesterday.

Got it today.  If I can't make AMS ads work, why should I spend on this?

When I opened my AMS dashboard this morning, I got hit with an announcement for "Sponsored TV.'

Reach viewers and drive brand consideration across streaming services like Freevee and Twitch.

That isn't exactly a clear description. I found more here: https://advertising.amazon.com/resources/whats-new/sponsored-tv?ref_=a20m_us_wn_ftrd2_btn_102523_spnsrdtv

Apparently, it's still in beta and only available in the US. From a video explanation, it appears that an opportunity to create video adds will appear to the right of the existing ad types, though it hasn't for me, even though Amazon pushed the announcement to me.

At first, I  assumed it was a video placed like other Amazon ads, so I don't understand how it gets on Twitch. Nor can I find any explanation for it.

I assume that if its being advertised to indie authors, it will eventually be available to us--though with Amazon, that isn't necessarily a given.

I have occasionally seen video ads in my search results but assumed that was some special perk available to trads but not us.

Anyone have any more information on this?