Copied from the FB group: Wide for the Win.
Holy hell yeah, y'all! GooglePlay has an awesome update for us all. Thanks to Sabrina Benun for the heads up.
What has me so excited I cheered out loud when I read the email, you ask? This: the Promotions pricing interface is getting a face lift. No more CSV files! Can I get a "Woot woot!" I am super excited about this and about all the other fantastic updates the GooglePlay team has been working on the last several months. So, before I get to the official announcement, I just want to say a great big thank you on behalf of Wide authors everywhere to Sabrina and the GP team!
All righty, here we go—the press release from GP:
Google Play Books has redesigned our promotional pricing tool, which allows publishers to change the list price of their book for a specified date range.
Publishers are no longer required to upload a spreadsheet to activate a promotional price. Instead, publishers can easily create a new campaign in their Promotions tab by selecting the promotion’s date range, titles, and prices. For a step-by-step guide to promotional pricing, visit g.co/play/promopricing.
When a publisher discounts their book on Google Play Books, the book becomes eligible for additional in-store merchandising and customer notifications. This doesn’t mean that every book will receive every promotion, but this discount significantly increases the book’s likelihood of receiving more promotion in the storefront.
These discount promotions are driven by our algorithm and can include:
Appearance in a collection highlighting discounted titles, including relevant genre collections
Targeted in-app notifications and emails to customers that have wishlisted or sampled that title
As a reminder, Google Play Books recently launched another marketing tool for publishers: promo code campaigns. Promo code campaigns can be used to offer select customers a discounted book without lowering the book’s list price. After creating a promo code campaign, publishers can easily share the deal via a link to the Play
Store, where customers can redeem the discounted book offer.
Both promotional pricing and promo code campaigns can be used to offer discounts to customers in 75+ countries. To get started, publishers can visit the Partner
Center and go to the Promotions tab.
Cheers,
R.C.
