Recent Posts

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I block ads just about everywhere except Amazon. I ignore their stupid ads for products I quite clearly don't care about. The books relating to my browsing history often are irrelevant since I look up a lot of books on Amazon.

I guess it comes down to this: Are most people vulnerable to ads? Amazon and every other advertiser must think so. Even we authors think so, otherwise we wouldn't advertise.
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I know Australia has a long-term problem with paper books because so many have to be shipped in, and international shipping is not cheap.

You'd think by now that someone would have thought a printing operation in Australia would have been a good idea. Of course, with book stores dying in other places that don't have the shipping issue, I suppose it's probably too late now.

Amazon print here now.

And I believe a lot of our printing is done in the Philippines and China.

The problem has more been paperbacks were not brought here, but the local publishers simply didn't publish them here either.

It's like dvds. They get made here, not imported. So the choice of what comes here is made here. Also what format to do them in.

Although not all, there is some importing going on, because we sometimes get FBI warnings on them.
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I know Australia has a long-term problem with paper books because so many have to be shipped in, and international shipping is not cheap.

You'd think by now that someone would have thought a printing operation in Australia would have been a good idea. Of course, with book stores dying in other places that don't have the shipping issue, I suppose it's probably too late now.
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Yeah, that was definitely a bad choice on Amazon's part.

I just glanced at one of my product pages. There's a thirty-five page "Products Related to this Item" slider (ads with a little sponsored label above it). Further down, there's another twenty page PRTTI slider (as if one weren't enough). As if anyone is going to sift through that many pages of ads.

Near the bottom of the page, we also have "Explore Similar Books" (4 pages), and "Books You May Like (12 pages). I don't know where the former titles come from, but at least, they're all in the right genre, and some of them seem to be thematically related as well. The latter I'm sure comes from my earlier shopping, and aside from a couple of seemingly random titles, they relate closely to prior purchases. As a customer, I might find either of those useful, though they are far enough down the page that I don't know how many people actually see them. Of course, there had to be room for a nice, big banner ad for Violent Night, a movie with no obvious relationship to my book.
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Very sad.

There was not a single name on there I recognized.

Last time I tried that, there were a whole heap of names I knew.

Glynn Stewart shares some fans with me. His name wasn't even there.

That probably explains why my income is tanking. I'm no longer getting any exposure on the books of the authors my fans share.

That would be the result of the also-bought slider finally vanishing completely.
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Marketing Loft [Public] / Re: "Shopping on Amazon has gotten worse" - ?
« Last post by TimothyEllis on November 28, 2022, 12:22:19 PM »
Physical stores for physical products are probably the way to go - because you can pick out a pristine book, or maybe find a slightly damaged one at a discount.
Agreed--when you can find physical bookstores. I used to have five or six Borders in easy driving distance and about as many Barnes and Nobles, as well as a few others. Now I have one B & N with poor parking. There are a few indie stores still, but they're quite a distance away.

The physical book stores failed me long before the eBook became a thing.

When I found Kindle in 2013, I suddenly found so many great books which had never been released in Australia.

As far as them now is concerned, I do don't do physical stores anymore.

Even when I have to visit a doc, and there's a JBHiFI in the same building, I don't go in anymore. I go home and order online.

Yeah, I'm a card carrying hermit now. And for a while, I was even government approved.
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Marketing Loft [Public] / Re: "Shopping on Amazon has gotten worse" - ?
« Last post by elleoco on November 28, 2022, 10:04:38 AM »
Hmm. I really dislike the last Kindle update. I don't want to see itty bitty book covers in gray, thank you, and it's IMO less convenient in other ways. However, it's still pretty much all I read on, and I don't have ads anywhere, but then I never look at what they now call the Home screen and have no idea what I'd see there, just know it's a bunch of covers. I stick to the "Library" screen.
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Marketing Loft [Public] / Re: "Shopping on Amazon has gotten worse" - ?
« Last post by Bill Hiatt on November 28, 2022, 04:44:30 AM »
Physical stores for physical products are probably the way to go - because you can pick out a pristine book, or maybe find a slightly damaged one at a discount.
Agreed--when you can find physical bookstores. I used to have five or six Borders in easy driving distance and about as many Barnes and Nobles, as well as a few others. Now I have one B & N with poor parking. There are a few indie stores still, but they're quite a distance away.
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Marketing Loft [Public] / Re: Mastodon Yeah or Nay?
« Last post by Bill Hiatt on November 28, 2022, 04:39:29 AM »
I think social media platforms that are actually for socializing rather than a way of aggregating people to serve them advertising might be a nice change. Unfortunately, that doesn't give a company much incentive to run the platform. But I would quickly move all my online socializing to to such a platform and never look back. I use Twitter and Facebook pretty much only for advertising these days, anyway. And AMS, for all its faults, works better for me even as far as advertising is concerned.

Speaking of which, Twitter has lost ten of its twenty top advertisers, and some of the others have reduced their ad spends.

Also, apparently Musk cut too fast. One of the things that went was the Data Protection Officer (that the company is required to have under GDPR). That caused a fuss in Europe, though I'm sure it can be remedied pretty quickly. But there is some risk that Twitter, allowed to deal exclusively with Irish authorities (easier than having to deal with each country separately) may lose that special consideration and have a lot more hassle. Some European authorities are already unnerved by the idea that user data may not be safe on Twitter anymore. That could be just speculation, but I can see the theory behind it. If a company is out of it enough to cut its DPO, what else that it needs might it have cut by accident?

I've also read that one of Twitter's officers, I think the vp of public policy, filed for and received an injunction preventing Musk from firing her. (She's allegedly been working over 70 hours a week but didn't respond to his email asking her to commit to a more intense working experience. Gee, I wonder why.)

I'm having a harder and harder time imagining how this is going to work out well.



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