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Marketing Loft [Public] / Re: Indie sues Zon over 3rd party resellers
« Last post by RPatton on Today at 01:53:42 PM »
Well, it's the right time. THe 5th Circuit recently decided for a plaintiff suing Amazon for defective products available on their marketplace and didn't have any protection under section 230. And the 3rd Circuit said Amazon had strict liability for products available on the Amazon marketplace.

It will be interesting to see what Amazon's defense is on this. I'm leaning towards settling, but it sure would be nice if it went to court because the more cases that make it to the Circuit Courts and even SCOTUS, the less responsibility Amazon is able to abdicate.
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Marketing Loft [Public] / Re: Checking again...
« Last post by R. C. on Today at 11:13:03 AM »
Well, the avocado market is controlled by Mexican drug cartels, so...   :shrug

Maybe I should tailor the BB ADs to the drug cartel overlords...

R.C.
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Marketing Loft [Public] / Re: Checking again...
« Last post by Marti Talbott on Today at 10:20:40 AM »
 :catrun
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Marketing Loft [Public] / Re: Checking again...
« Last post by Jeff Tanyard on Today at 09:56:47 AM »
Good thing too, Avocados are expensive where I live.


Well, the avocado market is controlled by Mexican drug cartels, so...   :shrug
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Marketing Loft [Public] / Re: Checking again...
« Last post by Marti Talbott on Today at 09:47:55 AM »
Good thing too, Avocados are expensive where I live.
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Marketing Loft [Public] / Re: Checking again...
« Last post by Jeff Tanyard on Today at 09:38:01 AM »
As a native California, I have to say, we welcome avocado at all times, in all places, including Super Bowl parties. Granted, I'm not a football fan, but I've seen avocado welcomed in much stranger contexts. Guacamole is 90% avocados (also lime, cilantro, onion, salt and sometimes tomato or jalapeno), and surely no one would be upset to see guac and chips at a Super Bowl party? Avocado toast is really not that different.

Luke, it's usually considered "bad form" to offer unsolicited criticism of another member's stuff
Books and TikTok mixes about as well as arugula salad and avocado toast...

I can honestly say I've never eaten either of those things, nor would I want to. 

You should try them.

Avocado toast is great. It's just an bunch of avocado mashed on toasted bread, sometimes with other toppings. Who doesn't like that? I guess people who don't like avocados, but if you enjoy avocado on your sandwiches, you'll probably like avocado toast (or avocado sandwiches, as my mom used to eat, way before avocado toast was cool).

Arugula is peppery and delicious. Way more exciting than iceberg lettuce or mixed greens, but not for everyone.


Not into guacamole, either.  I basically don't do much "green food" in general.  I'm not a pure carnivore like our friend Anarchist, but I lean heavily to the meat and junk food side of the dietary spectrum.  If I'm eating corn chips, then I'm dipping them in salsa, picante sauce, or cheese dip (especially jalapeno cheese dip; I love that stuff).
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Marketing Loft [Public] / Re: Checking again...
« Last post by RBC on Today at 08:42:21 AM »
...
Take a break and start over in January. Maybe Tiktok ads then. If you had video ads for FB, might be able to do similar ones there maybe.

I tried TikTok several months ago. TikTok is price competitive but the results are hit and miss. Mostly miss. The audience is not looking for something to read.

R.C.

Nope, definitely not TikTok. Books and TikTok mixes about as well as arugula salad and avocado toast at an NFL watch party. ...and if you ever go to an NFL watch party and they are serving arugula salad and avocado toast 😳RUUUUNN! It's a trick! They're going to change the channel to ice skating or try and sell you tupperware or something

Did you actually try Tiktok?
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Marketing Loft [Public] / Re: Checking again...
« Last post by RBC on Today at 08:40:55 AM »
...
Take a break and start over in January. Maybe Tiktok ads then. If you had video ads for FB, might be able to do similar ones there maybe.

I tried TikTok several months ago. TikTok is price competitive but the results are hit and miss. Mostly miss. The audience is not looking for something to read.

R.C.

All pay-per-click ads are hit or miss. Just the part of the game. The more ads you try the more you learn.

And audience of readers exist there. BookTok is there and I hear authors using it on other groups. There are influencers there etc. So you should maybe actually try it again, at first not the ads, just browsing BookTok and seeing what people read, comment etc and learn that. Study, research, learn. Then move to ads. 

All platforms that come out, think Instagram even, gets comments at first that 'the readers aren't there' but if normal people are there, then there are readers. Dismissing platforms is easy, and doesn't require work and research. We're not gonna succeed in life by dismissing new things constantly...
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Marketing Loft [Public] / Indie sues Zon over 3rd party resellers
« Last post by Hopscotch on Today at 08:30:02 AM »
“What Happened to Amazon’s Bookstore?” - The New York Times 3Dec21

“A 2011 thriller was supposed to cost $15. One merchant listed it at $987, with a 17th-century publication date. That’s what happens in a marketplace where third-party sellers run wild."

In his suit against the Zon, John C. Boland, author of sci-fi thriller Hominid, “says Amazon let…other vendors on its platform run wild with [his] Perfect Crime titles, offering copies for ridiculous amounts. The sellers also bizarrely asserted that “Hominid” was published in 1602, a mere 409 years before it was actually issued….

“Extraordinary prices for ordinary books have been an Amazon mystery for years, but the backdating of titles to gain a commercial edge appears to be a new phenomenon. A listing with a fake date gets a different Amazon page from a listing with the correct date….”

“Mr. Boland takes the misuse of his name personally. ‘When a seller claims to have a 1602 edition that it’s charging nearly $1,000 for, it’s defaming me by implying that the book existed before I wrote it — i.e., that I’m a plagiarist,’ he said….”
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Marketing Loft [Public] / Re: Checking again...
« Last post by idontknowyet on Today at 08:25:31 AM »
I've actually heard the opposite about booktok. Authors selling dozens of books from a single tik tok post. But that's about developing an audience and it might be genre specific. Sweet romance and steamy romance do well there.
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