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I'm still kind of wondering if you think I, after the 99 cent promo stack for the sequel ends on Friday, if the first free promo I should run should be the 1st book or the sequel? Got an opinion?1st book would be better. Many series promos--Freebooksy series for example--actually require the 1st book be free. You'll get some co-sales if you make later book free, but not as many.
If you're thinking about discounts, a BookFunnel promo may be a good avenue. BF readers seem to be more interested in discounted books than full prices ones, but if you're going to discount anyway, you may reach some people through BF that you wouldn't hit otherwise. In any case, conversion rates (from clicks on your book to sales) are higher than AMS ads, for example, and I often move more books in BF than I do with a newsletter promo. For the price, it probably comes closer to a positive ROI than most things I do. And BF is good for other things besides just promos, depending on what your needs are.
If you do go that way, it's important to find a promo with an appropriate theme. That increases the odds that you will get more sales, as BF readers do seem to pay attention to theme as well as genre. Of course, it's also good to have a large number of authors in the promo (more promotional reach). But the more specific the theme, the shorter the list of participants sometimes is, so it may pay to find a good balance between the two.
If you use BF a lot, it's also important to shift among different promo hosts. Sometimes, the same host will run a similar promo each month and attract more or less the same authors. This tends to mean advertising your book(s) to the same audience over and over. The more shifting you can do, the better.
Sure. I even once ran a two free promos for a book in one month.
The rule of thumb is to wait a month if you repeat a listing and to drop down the price on the subsequent promotion (never up the price). ButYou never really know how these things will fair. It's not easy to saturate the market.
If you land a BookBub, all rules are off. You could probably run a BookBub a week later if they accept you.
Don't forget to try multiple genres too, if your book fits. My books are romance/fantasy so, depending on the book, I can run a fantasy promo with a paranormal romance promo alternating audience exposure. I also can discount more than one book at one time, promoting a second book or series.
