Author Topic: How long for Amazon Advertising (AMS) impressions and clicks to show up?  (Read 2063 times)

MHodmann

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So I've finally decided to check out this advertising thing on Amazon and setup a campaign for a book from a different pen name. It was approved yesterday and has been running for >24 hours. I'm probably just being impatient, but my dash still reports 0 impressions and 0 clicks.

So how quickly do these numbers usually show up? Did I setup something wrong? Or do I just need to be a little more patient? (I'm guessing the last one, but you never know...)
 

ImaWriter

Re: How long for Amazon Advertising (AMS) impressions and clicks to show up?
« Reply #1 on: October 27, 2018, 10:22:30 AM »
IIRC they say it can take up to 36 hours after approval, but I've never waited more than 24.
 

EllieL

Re: How long for Amazon Advertising (AMS) impressions and clicks to show up?
« Reply #2 on: October 27, 2018, 12:04:12 PM »
I've just recently dipped my toes in AMS as well. It took about 36 hours to start to see impressions, clicks took longer, and dang if I haven't paid out about 11 bucks to make 2.00! lol But I'm only keeping a small daily budget to start as my main goal is just visibility for now, more than anything. I also get daily emails from Amazon, encouraging me to up my daily spend too, but I'm not doing that just yet,so don't be surprised to see those 'dear advertiser' emails.
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Anarchist

Re: How long for Amazon Advertising (AMS) impressions and clicks to show up?
« Reply #3 on: October 27, 2018, 04:05:13 PM »
I suspect history is a factor. I see impressions, and sometimes clicks, within a couple hours.

I have thousands of campaigns, so AMS may have thrown a switch that expedites approval and ad visibility. But that's just a guess.
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Lu Kudzoza

Re: How long for Amazon Advertising (AMS) impressions and clicks to show up?
« Reply #4 on: October 28, 2018, 05:08:11 AM »
Product Display Interest ads sometimes take up to 6 weeks to start showing impressions. It's dependent on your bid (the more you bid the faster they start -- and also you get more impressions with a higher bid).

Sponsored Product Keyword ads usually start delivering impressions within 24 hours of the ad being approved.