How long do you keep the sale price after a BookBub?

[Rod Little]

I have an International BookBub coming up in November at 0.99  I noticed they asked me in the confirmation form how long I would agree to keep it on sale "At least until: [date]".  I put at least 5 days, but I can extend it.

For those who have had a BB, how long do you usually keep the sale price rolling? A short time or long time?   

I suppose a case could be made for both (move it back to 5.99 quickly to recoup costs, or keep it on sale to keep momentum).

Thanks for your input.
 

[David VanDyke]

What they care about is your guarantee to them. Keep it short--perhaps 2 weeks, I suggest--to give yourself flexibility.

To the question of how long it's advantageous for YOU to keep it discounted, I'd say as long as you're selling more than normal, whatever that is, keep the price low. You strategy was to give a discount, so why stop it before it's run its course?

Once the sales decline to normal, put it back to a normal price, as evidently the discount isn't working anymore at that point.

[Rod Little]

To the question of how long it's advantageous for YOU to keep it discounted, I'd say as long as you're selling more than normal, whatever that is, keep the price low. You strategy was to give a discount, so why stop it before it's run its course?

Once the sales decline to normal, put it back to a normal price, as evidently the discount isn't working anymore at that point.

Thanks, David.  That's a good plan.