Product Page bidding strategy

[JRTomlin]

Duh. I can't figure out what this even means on AMS ads.

The FAQ says: Product pages refers to Sponsored Products placements on the product details page, and all non-search placements such as the add-to-cart page

Can someone pretty please explain that to me - preferably in words of one syllable. 

[LMareeApps]

Pages that are displayed After you click into a product, not search result lists.

[R. C.]

Pages that are displayed After you click into a product, not search result lists.

I may have not understood something which, in hindsight, appears somewhat basic...

Do you mean: The Product Page AD I create is displayed AFTER a click into a related product, not search result lists.

Cheers,
R. C.

[notthatamanda]

They changed the dash board so I can't even find that anymore.

I took it to mean this. I'll try to explain by example. Let's say I want to advertise on Jodi Picoult's book "The Storyteller"

By advertising on the product page, linked to the ASIN number, it doesn't matter how someone gets there.
They could search on Jodi Picoult, they could search on the title, they could search on WWII fiction. If they end up on The Storyteller page I am bidding on a spot there. You can also bid on paper books. So when I released my large print titles I bid on specific large print books.

I never made product pages ads work so maybe I had it all wrong, but that's what I understood it to mean.  Sometimes it was hard to find a book by title, so I kept another window open so I could search by ASIN number.

[JRTomlin]

Okay, that wasn't what I was talking about I don't think.


Our choices are Sponsored Product ads and Lock Screen ads. I never do Lock Screen ads. On the Campaign Settings page of our Sponsored Product ad there is this near the bottom

In addition to your bidding strategy, you can increase bids by up to 900%.

And you can increase the bids automatically for two situations from 0% to 900%.

Top of search (first page)
and
Product pages

I have never increased the big for Product pages because damned if I know what they mean. Where else would our ads go except on product pages?

Mark me as confused.

[R. C.]

I found this:

Sponsored Product Ads
If you want to show up in Amazon’s search results for a particular keyword, you should choose a sponsored product ad. If, for example, you choose the keyword ‘gardening book’, and someone searches for this phrase, they may see your ad alongside the other search results.

This type of ad is a great way of attracting the attention of people who your book would be suitable for, but who wouldn’t otherwise come across it.

Product Display Ads.
If you’d rather your ad shows up for a particular product, rather than in the search results for a keyword, you should choose a product display ad.

Amazon allows you to specify particular products, or particular types of products, that your ad will show up alongside. If you know you offer a superior version of a competing book, you can advertise in this way to persuade buyers to choose your title instead of, or along with, their original search.

Now that you know the way that AMS operates, and the basic types of ads you can choose...

Link To Article: https://self-publishingschool.com/kindle-advertising-101/#types/

Cheers,
R. C.

[JRTomlin]

That's outdated. Amazon got rid of Product Display ads. If you go to create ad that choice is no longer there. It hasn't been for quite some time.

[notthatamanda]

Which explains why I couldn't find them on the dash. They sucked anyway, imho. I quit AMS completely late February.

Can you post the whole question from the FAQ that you are talking about?

The FAQ says: Product pages refers to Sponsored Products placements on the product details page, and all non-search placements such as the add-to-cart page

I will take another stab at it and say the what else you are asking about is the part I bolded.

[R. C.]

That's outdated. Amazon got rid of Product Display ads. If you go to create ad that choice is no longer there. It hasn't been for quite some time.

Yep, Duh!.  They have been REPLACED with something called: Lockscreen Ads

From advertising.amazon.com: "These ads are based on shoppers' interests and are shown when they ‘unlock’ their Kindle E-readers or Fire Tablets to begin reading or shopping for books."

Cheers,
R. C.

[notthatamanda]

No, product ads were not the same as lock screen ads. They were just basically bidding on specific product, for books a specific ASIN number.  Just that one number.

[JRTomlin]

That's outdated. Amazon got rid of Product Display ads. If you go to create ad that choice is no longer there. It hasn't been for quite some time.

Yep, Duh!.  They are now called: Lockscreen Ads

From advertising.amazon.com: "These ads are based on shoppers' interests and are shown when they ‘unlock’ their Kindle E-readers or Fire Tablets to begin reading or shopping for books."

Cheers,
R. C.

No, Lockscreen Ads are totally different. It wasn't a matter that they just changed the name. It is a totally different thing.

[j tanner]

In addition to your bidding strategy, you can increase bids by up to 900%.

And you can increase the bids automatically for two situations from 0% to 900%.

Top of search (first page)
and
Product pages

I have never increased the big for Product pages because damned if I know what they mean. Where else would our ads go except on product pages?

The other place is search results. They're letting you tailor it independently for the two different places.