Some results (at last) for my Bookbub ad. This campaign is for a permafree prequel novella, and I'm just experimenting by advertising wide to Canada and Australia. (Apple, Kobo, Amazon, Google).
The Canadian ad didn't fire up much. In fact, BB sent me an email saying so, and that I was welcome to leave it running but it wasn't high priority for them to show it at my current bids. Never had one of those emails before, so it might be something new. Since they sent the email I have actually had 2 clicks, but they suggested copying it and raising the bid.
For the Aussie ad, I got 6 clicks on Apple (5 converted), 8 clicks on Kobo (6 converted), 4 clicks on Amazon (all 4 converted), and 74 clicks on Google(!) of which at least 52 have converted. It's hard to tell because the Google figures are always 24-48 hours behind. That lot cost me almost $50, which was the amount I decided to put into the experiment.
Over the next few days I'll see whether that particular series attracts any sales on those stores. I mean, if Google shows no sales at all from Australia for a month, then I won't advertise a freebie there again - which was one of the things I wanted to find out.