My history with AMS is long and chequered. For years I experimented and at times did well with ads. At the start of the pandemic, my AMS ads were ticking a small but consistent profit. With events... I kind of stopped paying attention. Bad idea because a bit more than a year ago the same ads that I had left alone started losing money. Regularly. That added up. 🙄
So at the start of last year, I started paying attention. I experimented with some ads, different targets, different tag lines or no tag line. Nothing worked. After a couple of months, I said F* it. I cancelled all my ads and walked away from AMS.
Long story even longer, I was watching this thread and decided to try another ad. I already had a list of every medieval historical fiction author who had been on my AB list who I know for a fact are relevant and appear on my Also Read list when that decides to show up. 22 total targeting only authors. I checked to see if it looked like there was anyone I should add, made it standard with no tag line, stuck the bids at what I consider the medium. (50˘) Two days ago the ad went live. I figured at least I would gather some data and maybe it might worth dipping my toe back in.
*scratches head* Of course as soon as I say it is doing well all impressions, clicks, etc. will disappear but today I went and looked at it for the first time.
Impressions 267 Clicks 3 CTR 1.12% CPC $0.24 Orders 1 ACOS 14.23%
Impressions are low though. Still... *scratches head some more*
I assume that ACOS won't last, and damned if I will ever understand AMS. What does it mean? Does it in fact mean anything. Who knows? 🤷♀️