Box set launch strategy

[alhawke]

Do any of you do anything to market a Box Set release? I'm launching one next month and the only plan I have, so far, is to add a trailer.

Usually I reduce all my books at sale at $.99 for a couple weeks. I plan to release this one at full price $9.99 wide. Bad idea?

Should I just chill out? See what happens? 

[LilyBLily]

The only thing I can think of is a Facebook ad, because the Facebook audience does not expect a rock-bottom price. A box set is usually a discounted product already (maybe a dollar off the separate prices for the books) and/or has special content not found elsewhere, so as such its $9.99 price represents a deal.

I'm more hesitant now about trying an Amazon ad for the title. Amazon has been so pfft lately. If the box set is in KU, then maybe, because you could pick up reads. 

[alhawke]

Thanks. Mine's not going to be in KU. I'll consider BB ads because I'm pretty good there ... I have yet to venture into Facebook ads. I never built a presence on Facebook. But I have heard you can run Facebook ads, presence or not.

[alhawke]

Sounds good, Tweek. I gotta tell you that I'm getting a bit tired of stressing every time I launch a new book.

[Crystal]

I don't see any reason to launch a box set at .99 wide unless you are aiming for sell though to a second box set. I like to release mine at a discount, but at least 2.99.

I might consider .99 for a KU box, especially if I'm including some exclusive content aimed at fans. I've had some do well with FB and AMS ads and others not. Just like standalones and series. IME there aren't as many readers looking for box sets, so the ceiling is lower than it is with a standalone book, but there's still room for PPC ads.

[idontknowyet]

It's weird but I think its more effective to promo when everything is out than when it releases.

I plan on doing a series of box sets, and i'm not sure im going to spend any real money or do any nl promos until the whole series of box sets is complete. I might do some fb or amazon ads since the bids can be high and still make a good profit.
but with my readers i find they read everything i release then forget me for a while. Some come back so i get trickle sales even when i'm not advertising. But it seems more effective to get them all in one fell swoop then hoping they come back to me.

[LilyBLily]

This is a good reminder. I've been meaning to create my first western romance box set but there's always some other task to accomplish. I have to get cracking!

[RiverRun]

Do any of you do anything to market a Box Set release? I'm launching one next month and the only plan I have, so far, is to add a trailer.

Usually I reduce all my books at sale at $.99 for a couple weeks. I plan to release this one at full price $9.99 wide. Bad idea?

Should I just chill out? See what happens? 

I don't do anything much to launch books anymore.

I might leave a boxset at 99c for a while after I release it mostly because it's a good draw card for a new reader.

I run $5-10 PPC ads a day, mostly $5 a day, and my books keep selling regardless of their age.

I'm not in KU nor do I promote Amazon specifically, so Amazon rank doesn't mean anything to me. I don't waste a money trying to launch a book up the ranks. I've had enough BookBubs and hit enough high ranks (been ranked as high as 15-20 in the Amazon US store) to know they don't last and cost a lot to get (if you don't have a BookBub).

The most useful thing for sales is to be loyal to your genre/niche and the readers will read your entire catalog. Adding more books to your catalog gives them another book to read, no launch required.

My apologizes for hijacking - but if you happen to come back and read this, or if anyone else knows - by PPC ads, do you mean Google adsense type ads?

[Crystal]

PPC = pay per click.

Google, Facebook, AMS, BookBub ads (not feature deals).