Advertising boxed sets versus the series on Amazon

[alhawke]

Many new promo deals now advertise your books series. I think this is great and I'm planning on giving them a shot, but I'm wondering how to draw readers to my new boxed set collection? The series link shows up on your Amazon book page but a boxed collection only shows up on your author page or your also boughts. For those of you selling collections, is there anything else that can be done on Amazon to market it with the books? The only other thing I considered is mentioning the collection in the book descriptions.

[RPatton]

So, I give my box sets their own series page, not numbered, and put my one-offs in there too. It helps that they are all part of the same universe. It's not ideal, but it works.

[alhawke]

So, I give my box sets their own series page, not numbered, and put my one-offs in there too. It helps that they are all part of the same universe. It's not ideal, but it works.

Hmm. That's interesting. How do you do it? Do you title it an entirely separate series? How do you link it with the other "one-off" books? Do you mean that you exclude some of the single books from the main series in order to combine them with another different boxed set series? Like a prequel or something? Is that what you mean? You can't include multiple series on Amazon, to my knowledge.

[RPatton]

So, I give my box sets their own series page, not numbered, and put my one-offs in there too. It helps that they are all part of the same universe. It's not ideal, but it works.

Hmm. That's interesting. How do you do it? Do you title it an entirely separate series? How do you link it with the other "one-off" books? Do you mean that you exclude some of the single books from the main series in order to combine them with another different boxed set series? Like a prequel or something? Is that what you mean? You can't include multiple series on Amazon, to my knowledge.

So I titled the series for boxsets and standalones after the Universe. I have multiple separate series within that Universe as well as a few standalones that don't fit into any one series. So I have Series A with 6 books (series page) and 2 box sets (Universe page), Series B with 5 books (own series page) and 2 box sets (Universe page), Series C with 5 books (own series) and 2 box sets (Universe page), then I have three (soon to be four) standalones that don't fit into Series A, B, or C, but are part of the same world and have shared characters and they are in the Universe Series page.

TLDR:
The box sets and the standalones go into the Universe Series (unnumbered) and Series A, B, and C, have the individual books in their own series pages.

[alhawke]

I see. So you've linked your Universe series by box sets and standalones. That's clever. But I don't have enough box sets or books to do that.
You'd think Amazon would have an additional sales link, like they do with paperbacks.

[Eric Thomson]

TLDR:
The box sets and the standalones go into the Universe Series (unnumbered) and Series A, B, and C, have the individual books in their own series pages.

Clever idea, worthy of stealing. Thanks.