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Marketing Loft [Public] / Re: More on D2D / Smashwords merger
« Last post by Lynn on June 06, 2024, 08:44:52 AM »
I can't get Smashwords to merge with my D2D account either. I emailed them and they responded that it wasn't straightforward enough for them to be able to merge via software. For me, it's not a huge thing because I only was using Smashwords for library retailers and Everand. My Apple account is through D2D.

I really think most of us would have been a lot more understanding of having to maintain multiple accounts (as if Smashwords and Draft2Digital were still separated) if they'd only made it clearer that this was what was going to happen. I think we were mislead a bit into thinking it would all merge into one and that would be it. Then when it happened, it was just totally different than our expectations.

The really frustrating and sad part is that maintaining a large catalog is just easier at Smashwords. Their big publishing channel page might be an eyesore, but clicking a few radio buttons and then clicking save to move books in and out of certain retailers is a massively easier task than dealing with Draft2Digital's system.
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Marketing Loft [Public] / Re: More on D2D / Smashwords merger
« Last post by Lynn on June 06, 2024, 08:18:41 AM »
I checked my books today to make sure everything on this particular pen name is all right and discovered it was publishing the books with library prices set at 0.99. My books are 6.99 and I have never had library prices set that low.

So I think it's a glitch from the transfer and recommend everyone check their library prices at D2D after the transfer.

I fixed mine, but I'm still about to email them about it.
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by Bill Hiatt on June 06, 2024, 01:33:27 AM »
Interesting, my income is around 65% in KU as well. Right now, it's 64%. I've seen it hit 75 or go down to almost 50 (in months in which I have a lot of sales, like a well-advertised new release).
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by TimothyEllis on June 06, 2024, 12:06:35 AM »
I haven't seen any evidence that price makes much difference to KU readers, one way or the other. But precisely because it's easier for readers to move immediately to the next book, writers might prefer KU readers to get the box set. I'm pretty sure that increases readthrough.

I've seen it happen. Back when I did promotions, I did a couple of them where at 4.99 the book got a lot of pages read. Do a 99c promotion, and KU reads stopped completely, until well after the price went back up again.

It was literally like a switch was flipped to turn KU off for that book. And the only thing to change was the price.

It's one of the reason I stopped doing any promotions like that. KU is 65% of my income and I'm not messing with it like that.

Quote
On the other hand, box sets cannibalize sales of the individual books. It would be ideal if we could set up box sets that would only be available in KU and not for sale. But I imagine Amazon will never do that.

Yeah. You only do box sets, imo, when sales of the original have permanently tanked.

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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by Bill Hiatt on June 05, 2024, 11:40:14 PM »
99c boxsets make sense on KU.
99c on KU doesn't attract readers. In fact, it says low quality.

The only reason KU readers like 99c box sets is only taking up one slot for the whole series, and not having to load a new book when you finish one.

But at the end of the reading, the number of pages read is exactly the same as the single books.
It doesn't always say low quality. My very first book, which is also the first book of my longest series, has always been $0.99, and in most months, it's my best seller, the exceptions being months when I have a heavily promoted new release.

I haven't seen any evidence that price makes much difference to KU readers, one way or the other. But precisely because it's easier for readers to move immediately to the next book, writers might prefer KU readers to get the box set. I'm pretty sure that increases readthrough. On the other hand, box sets cannibalize sales of the individual books. It would be ideal if we could set up box sets that would only be available in KU and not for sale. But I imagine Amazon will never do that.
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by TimothyEllis on June 05, 2024, 11:40:05 AM »
99c boxsets make sense on KU.

Not really.

99c on KU doesn't attract readers. In fact, it says low quality.

The only reason KU readers like 99c box sets is only taking up one slot for the whole series, and not having to load a new book when you finish one.

But at the end of the reading, the number of pages read is exactly the same as the single books.
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by Lorri Moulton on June 05, 2024, 11:21:55 AM »
Some of us can still give books away! But it can be a challenge.

99c boxsets make sense on KU.  I think as more authors "go wide" readers will expect different pricing.  Wide authors tend to have first ebook in a series free and higher priced boxsets...since they can go above the $9.99 without dropping back to 35%.

I don't use boxsets, but I am adding some collections.  Same type of thing/different cover style.  :dog1:
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by PJ Post on June 03, 2024, 09:53:22 PM »
We all have to decide what we want to do with our business.

While this is true, we also have to take into account how other publishers are skewing the market. The problem with the 99 cent boxset is that we trained the reader to expect them. As a result, everyone's work has been undervalued to the point, as you noted, that we can't even give our books away. Also, many of these multi-author boxsets were published to get them bestseller credentials - even if it was a bit misleading - with no regard for the broader market.

Self publishing has always been the wild wild west, and we've always had the black and gray hatters - such as the original KU boxsets that were designed to game the system for page reads.

Which is why I go on and on about branding, because branding minimizes market constraints.
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Marketing Loft [Public] / Re: More on D2D / Smashwords merger
« Last post by alhawke on June 03, 2024, 02:51:51 AM »
I can't get Smashwords to merge with my D2D account either. I emailed them and they responded that it wasn't straightforward enough for them to be able to merge via software. For me, it's not a huge thing because I only was using Smashwords for library retailers and Everand. My Apple account is through D2D.
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Marketing Loft [Public] / Re: Why run 99c promos anymore?
« Last post by alhawke on June 03, 2024, 02:46:34 AM »
The notion that $.99 promos are not a good use of our marketing budget raised the related question of what is.
For me, what works best is advertising via BookBub ads initial full-priced books (slightly discounted full-price). That's why I expanded my series. But it works for my witch series and authors I've found that lead to clicks, not for my other series books. So, this is what's crazy about marketing. I hear so many writers who've tried BookBub ads fail. Now that I have a large series, promoting my initial book is promising. And, after a recent Chirp deal, I hope to start pushing audio the same way. But this works for that specific book and series, not for the others. That's what's crazy. How could a writer plan any of this?

I've tried AMS ads and lost over 2k dollars with AMS with measly sales. So I've given up. I even hired a marketing agency for AMS. The sales were worse than BookBub ads for the series--and I don't advertise by BookBub that specific series because it doesn't sell enough.

Back to 99c, I reserve 0.99 now for BookBub promos (when I can land them). But I'm moving more and more to free because, honestly guys, 0.35 royalty will only land you $100-200 in even a huge BookBub promo for the book on sale. The power is in series co-sales. So I'm back to free promos to sell series books. It's not worth it for me otherwise.
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