From SPF a great how to story from a successful debut

[Luke Everhart]

Lot of interesting things in this interview. The guy has had a great start (over 5000 reviews/ratings on 3 books in an 18 month span, commensurate sales). With his attention to initial quality (unfettered by ego) and his broad, varied approach to low cost marketing, this guy's interview is well worth a listen.

(EDIT to add: Skip to about 8m25s to get to the start of the interview. Dawson and Blatch just shooting the breeze before that)