Author Topic: New Sponsored Brand Format AMS ads  (Read 244 times)

Bill Hiatt

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New Sponsored Brand Format AMS ads
« on: June 08, 2024, 11:13:51 PM »
I was eager to try those because Amazon said ads with images other than products got better results.

I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.

I selected keywords carefully and checked daily to deactivate nonperformers and put some actual customer searches in the negative targeting area. Results didn't improve.

Is it a mistake to use the keyword targeting? Would product targeting be better?


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R. C.

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Re: New Sponsored Brand Format AMS ads
« Reply #1 on: June 09, 2024, 11:14:31 PM »
I was eager to try those because Amazon said ads with images other than products got better results.

I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.

...

I can confirm this was my experience also.

R.C.