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Writer's Haven => Quill and Feather Pub [Public] => Topic started by: Al Macy (aka TromboneAl) on October 23, 2018, 05:50:49 AM

Title: Landing Page Conversion Rate: 27%. Good Enough?
Post by: Al Macy (aka TromboneAl) on October 23, 2018, 05:50:49 AM
I get a 27% conversion rate on my landing page:

(https://i.imgur.com/O8vKtL4.jpg)

Is that reasonable, or should I make some changes?
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: Bill Hiatt on October 23, 2018, 11:50:55 AM
Given how hard it is to get people to part with their email address these days, I'd say 27% is good, but I'm not sure what the industry norm is considered to be currently.
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: guest819 on October 23, 2018, 04:48:55 PM
Two things you could do:

1) Make it evident which book it is they're getting for FREE.

2) Provide less detail of the story (take out the second-half of the description) leaving it unsaid creates more interest.

You can also replace the line at the bottom by using the word 'Private' in the title. (We all know you're not going to share it).

 e.g. Join my Private List and get 'The AntiTerrorist' FREE
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: Anarchist on October 23, 2018, 10:56:51 PM
A lander's conversion rate will depend on the traffic source and value proposition. (Other factors influence conversion, but these are the ones most relevant to authors.)

My lander has converted at 70+% for the last few years.
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: Al Macy (aka TromboneAl) on October 24, 2018, 03:56:09 AM
Quote from: sFABi on October 23, 2018, 04:48:55 PM
Two things you could do:

1) Make it evident which book it is they're getting for FREE.

2) Provide less detail of the story (take out the second-half of the description) leaving it unsaid creates more interest.

You can also replace the line at the bottom by using the word 'Private' in the title. (We all know you're not going to share it).

 e.g. Join my Private List and get 'The AntiTerrorist' FREE


Great ideas, thanks!
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: Al Macy (aka TromboneAl) on October 24, 2018, 04:29:28 AM
Here's the new version:

(https://i.imgur.com/koSaI85.jpg)
Title: Re: Landing Page Conversion Rate: 27%. Good Enough?
Post by: guest819 on October 24, 2018, 04:37:44 AM
Quote from: Al Macy (aka TromboneAl) on October 24, 2018, 04:29:28 AM
Here's the new version:

(https://i.imgur.com/koSaI85.jpg)

Much improved. However, you can lose the third paragraph. The two do the job perfectly. The 'I won't do anything heroic' as the final tag line does much to create anticipation... does he, doesn't he... kinda ... :banana: