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Writer's Haven => Marketing Loft [Public] => Topic started by: notthatamanda on December 04, 2018, 09:23:34 AM

Title: AA/AMS - yeah I don't understand it
Post by: notthatamanda on December 04, 2018, 09:23:34 AM

I just started AMS ads in November.  Today I had a sale credited to a keyword that has no clicks.  Why would the sale be credited there?  My brain won't let this go, even though I know it's a minor issue.  Take the sale and shut up, stupid brain. 
Thanks in advance for any insight.  Amanda

Title: Re: AA/AMS - yeah I don't understand it
Post by: Shoe on December 04, 2018, 09:54:30 AM

It happens. The click may show up later--or never. The only thing you really have to get a grip on is your spend and happiness with OVERALL results (revenue, whether from AMS activity or organic or other promotions). If daily you're bringing in $100 and spending $10 on AMS, be happy. The reverse will make you unhappy.

Title: Re: AA/AMS - yeah I don't understand it
Post by: notthatamanda on December 04, 2018, 10:38:52 AM

Good advice, thank you.