Writer Sanctum

Writer's Haven => Marketing Loft [Public] => Topic started by: mike herman on March 08, 2019, 01:02:13 AM

Title: Amazon ads bids
Post by: mike herman on March 08, 2019, 01:02:13 AM
I was checking some Amazon ads campaigns this morning and saw there were bids for clicks for one of them that hit $4.62 at the high end. I was wondering what people have seen as the highest bids ever for some specific target. Just curious.
Title: Re: Amazon ads bids
Post by: mike herman on March 08, 2019, 03:49:07 AM
BTW, one of my campaigns is turning a "one-click equals one buy". Never had that before. Must have found the perfect audience in that campaign.
Title: Re: Amazon ads bids
Post by: notthatamanda on March 08, 2019, 03:56:39 AM
BTW, one of my campaigns is turning a "one-click equals one buy". Never had that before. Must have found the perfect audience in that campaign.

Well Congratulations on that.  I think the highest suggest bid I've seen is like $1.62.
'
Title: Re: Amazon ads bids
Post by: mike herman on March 11, 2019, 12:59:36 AM
Todays highest bid price for a click target item was $5.21. Definitely out of my realm. interestingly, the item sells for $2.99 and is in KU. I'm unclear on the mentality behind a bid like that.
Title: Re: Amazon ads bids
Post by: Tom Wood on March 11, 2019, 02:52:46 AM
The bidder might be trying to get added to the also-boughts of the target so they get free exposure by Amazon on its product page. Maybe?

The single best discussion of Amazon ads that I've found is this Facebook Group:

https://www.facebook.com/groups/393917614473395/ (https://www.facebook.com/groups/393917614473395/)

You could join and ask there. This is the type of question that they might chew on.