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Writer's Haven => Marketing Loft [Public] => Topic started by: APP on March 19, 2019, 05:42:55 AM

Title: Changes to Amazon Advertising: What Authors Need to Know
Post by: APP on March 19, 2019, 05:42:55 AM

If you haven't been using AMS recently, there's some interesting information here:

https://www.janefriedman.com/amazon-ads-changing/

Title: Re: Changes to Amazon Advertising: What Authors Need to Know
Post by: Bill Hiatt on March 19, 2019, 05:51:15 AM

Good article!

I'll second the motion on the lockscreen ads. Far more clicks relative to sales than on anything but my worst ads in the past. I'll be interested to see if anyone has found a way to make them successful.

Title: Re: Changes to Amazon Advertising: What Authors Need to Know
Post by: Lick Darsey on March 19, 2019, 06:11:38 AM

I've struggled to get AA ads to work for me. I tried lock screen ads when they were first introduced but they didn't do much for me. Maybe now I know why. I do like the category targeting though.