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Writer's Haven => Marketing Loft [Public] => Topic started by: Mossy on May 01, 2020, 12:23:28 AM

Title: Facebook Ads: How narrow should my ads audience be?
Post by: Mossy on May 01, 2020, 12:23:28 AM

If I'm targeting my ads to those interested in other authors in my genre, should I be creating separate campaigns for each targeted interest, or one campaign that includes all those interests?

I try researching this on my own, but it's difficult finding anything relevant to book advertising, which I feel is much different than what I'll find being suggested for other industries as far as facebook ads go.

Thank you guys for any suggestions you might have.

Title: Re: Facebook Ads: How narrow should my ads audience be?
Post by: Lu Kudzoza on May 03, 2020, 01:00:07 AM

I start with a very targeted audience. One or two authors that are very close to the style of the book. Then when the audience gets exhausted I add more authors. Basically, start with the closest match then expand further from your sub-genre to the wider genre authors.