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Writer's Haven => Marketing Loft [Public] => Topic started by: idontknowyet on September 04, 2021, 06:35:27 AM

Title: Promoting a boxed set raises the rank of the individual books?
Post by: idontknowyet on September 04, 2021, 06:35:27 AM
So i released my first boxed set a couple of days ago.

I decided only to do strategic swaps and a slow launch strategy this time. I only created one small ad in either uk ams or ca ams cant remember. Which hasnt gotten many clicks yet since I'm only at like 10cents a click.

Yesterday when the first swap hit, my rank on book 1 of the original trilogy spiked even though i didn't adjust any ads for it.

Does that normally happen?
Title: Re: Promoting a boxed set raises the rank of the individual books?
Post by: alhawke on September 04, 2021, 07:35:28 AM
I think it makes sense that the extra visibility from your series would move your first book. Have I noticed it in my experience? No grint. I've had a steady sale of my first book daily and it's salability has not changed. What I thought was going to happen was a drop in sales of the first. But this hasn't happened either, fortunately.

Now the strangest thing, which I commented here before, is that I've had a surge in my series books all selling at once. I can't be sure it's from the same buyers, but typically the trend matches three purchases at the same time. And my box set is four dollars less (?). But this might explain what's happening to you. Readers are seeing the boxset more like an advertisement and then separately buying your books.

But all this is my  :shrug  Perhaps some writers out there with professional non-book selling marketing experience might know better. Writing is the first time in my life that I've had to learn how to sell things directly.

(edited for clarity)