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Writer's Haven => Marketing Loft [Public] => Topic started by: R. C. on March 17, 2022, 01:38:19 AM

Title: PSA - FYI - Good to know.
Post by: R. C. on March 17, 2022, 01:38:19 AM

Updating my FB ADs and received a notice.  Under the new TOS, the BOTs are removing keywords and phrases.  Here is the list the BOT pulled from my YA AD.

Teen & Young Adult fiction
fantasy books for kids
fiction teen
fiction young adult teen
space travel kids
teen
teen series
young adult college
young adult fiction good teen books
young adult fiction high school
young adult fiction teen books
young adult for boys
young adult for girls
young adult girl
young adult teen
young adult teen high school romance


I agree with the word "kid" but the rest is overkill. I guess Meta is beginning to worry...

R.C.

Title: Re: PSA - FYI - Good to know.
Post by: TimothyEllis on March 17, 2022, 01:41:22 AM

Quote from: R. C. on March 17, 2022, 01:38:19 AM

I guess Meta is beginning to worry...

What does that mean?

And why is it being done?

Title: Re: PSA - FYI - Good to know.
Post by: idontknowyet on March 17, 2022, 01:49:58 AM

Facebook is removing all advertising targeting minors.

Title: Re: PSA - FYI - Good to know.
Post by: R. C. on March 17, 2022, 02:27:46 AM

Quote from: TimothyEllis on March 17, 2022, 01:41:22 AM

...
What does that mean?

And why is it being done?

In the US and the EU, Meta/FB is taking a lot of heat for dis/mis-information.  Consequently, they are revamping how posts, including ADs, are presented and narrowing the allowed content. Here the US, if Meta/FB, Twitter, Instagram, and others are beginning to police themselves or face unwanted regulation.

Consequently, the tightent is all a prelude to fighting off oversight at the Federal level.

R.C.