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Writer's Haven => Marketing Loft [Public] => Topic started by: bardsandsages on September 18, 2018, 06:48:16 AM

Title: [Guide] Understanding Wholesale Pricing for Print
Post by: bardsandsages on September 18, 2018, 06:48:16 AM

For purposes of discussion and to answer common questions asked about setting up the price for a print version of your book.

https://bardsandsages.com/juliedawson/2016/10/12/understanding-wholesale-pricing/ (https://bardsandsages.com/juliedawson/2016/10/12/understanding-wholesale-pricing/)

Title: Re: [Guide] Understanding Wholesale Pricing for Print
Post by: Mark Gardner on September 21, 2018, 07:19:20 AM

I try to work on a tiered system. With a retail price of $14.99, I offer wholesale price of $9.99, and my per-unit cost (with shipping amortized, is ~$4.99. Here's the Amazon price breakdown on a 300-page B&W interior book:
(https://article94.files.wordpress.com/2018/09/kdp-print-formula.png)
As you can see, the profit is greater than the royalty on a $6.99 kindle book.

As for in-person selling, the premise is that for each unit I sell, I can replace that unit with two more. Eventually, it doesn't make sense to replace the sold unit, and I just put that sale into my author account.

Although I personally don't discount books, this pricing strategy allows for discounting on multiple book purchases. If you knock off $5 with a 3-book sale, you still make a tidy profit. ($40 - $15 = $25: still a better profit than selling 3x $9.99 kindle books.)