Writer Sanctum
Corporate Sector => What are Amazon doing now? [Public] => Topic started by: Bill Hiatt on June 08, 2024, 11:13:51 PM
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I was eager to try those because Amazon said ads with images other than products got better results.
I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.
I selected keywords carefully and checked daily to deactivate nonperformers and put some actual customer searches in the negative targeting area. Results didn't improve.
Is it a mistake to use the keyword targeting? Would product targeting be better?
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I was eager to try those because Amazon said ads with images other than products got better results.
I've tried both single images and multiple ones (which produce a slideshow). My results are worse than with the old sponsored brand ads.
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I can confirm this was my experience also.
R.C.