Writer Sanctum
Writer's Haven => Marketing Loft [Public] => Topic started by: The Bass Bagwhan on December 10, 2024, 08:48:56 PM
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Okay, so I'm running a FB ad where the landing page is my website, not the Amazon Product page.
Recently, I started getting warning emails from my Web host service that I was exceeding the resources included in my "deal" and I needed to upgrade to handle the extra traffic. The cost was huge.
Like ... what?
After exchanging some puzzled emails (and getting a bit tetchy) I dug deep into my cpanel and stat's and sure enough, I was getting tens of thousands of "hits" a month ? apparently off-the-charts website traffic.
Facebook ads have a setting where it's allowed (by default, I think) to access external resources in the attempt to garner more impression ? note, impressions. And that external resource was my own website!
In otherwords, FB was pinging my own site with every impression, over a thousand every day, and the system sees that as traffic.
TBH, a friend figured this out for me and my explanation above may not be totally correct. Other settings on this particular ads were weird too ? such as my target audience age was nothing like I ever set. So I dunno if FB just changed stuff somehow because I missed some arbitrary "Let Meta decide for you ..." checkbox.
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Yikes! :HB
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Yeah, let Meta decide how they chew up your funds.
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This is why a hard cap on how much money FB can spend can be a help. FB will always tell you if you hit that cap, and meanwhile, it can't go nuts and spend your entire life savings.
Life savings. What a concept.
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LOL Even with the hard cap they seem to spend more. But yeah, setting a limit is absolutely necessary with them. And at least you don't run into something like with AMS and a surprise 1,000 clicks (and no sales).
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I have a hard cap and a daily limit. So I'm always within my budget.
It's been said many, many times, but FB ads can work for me. AMS just won't get off the ground. Mind you, I'm aware that success is 99% the excellent imagery from the cover design and I wish I could replicate that with other books!