Writer Sanctum
Writer's Haven => Marketing Loft [Public] => Topic started by: Jan Hurst-Nicholson on December 20, 2024, 11:44:53 PM
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I'm doing a freebie promo and have three different ad approaches. I was hoping to gauge them by likes on X but their analytics seems to be down. Which one do you think works best?
1) For your Christmas Reading. When former US Navy officer, Adam Wild accepts the position of Head Teacher at a troubled girls? school in England he doesn?t expect his greatest challenge to be the all-female staff.
(A Women?s world. A Man?s rules.)
2) Adam Wild?s attempts to reform a troubled girls? school are undermined by the female staff. Jenna's challenges lead to underlying sexual tension. Babs sees him as a romantic challenge. Where does his heart truly lie?
(Lust shouts. Love whispers. Only the heart knows the difference.)
3) For your Christmas Reading. A feel-good story peppered with humour, intrigue, scandal and suspense. Available on all Amazon websites.
(A Feel good story of secrets, scandals and second chance)
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I like the parenthetical part of three. It may depend on what effect you want. One is eye-catching but doesn't necessarily indicate the genre very well. Two definitely identifies it as romance but may be giving away too much. (And the parenthetical part could mean a lot of different things.)
Is the story set around Christmas? If not, the mentions of Christmas may lead people to assume the wrong thing.
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I like the parenthetical part of three. It may depend on what effect you want. One is eye-catching but doesn't necessarily indicate the genre very well. Two definitely identifies it as romance but may be giving away too much. (And the parenthetical part could mean a lot of different things.)
Is the story set around Christmas? If not, the mentions of Christmas may lead people to assume the wrong thing.
Thanks for your comments.
It's a tricky genre one as it's not technically a romance in the strict romance rules way. I got a poor review about it not being strictly a romance so I hesitate to call it that, but it would appeal to readers who enjoy a bit of romance. John Gordon Davis said that every book should have URST (unresolved sexual tension) so I wanted to hint at that.
It is not set around Christmas, but Christmas does come into it. I just mentioned it as something to read for the holidays. I can change it to #holiday reading.
I would like to classify it as general fiction, but there is no box to tick for general fiction :icon_rolleyes:
I'm horrified to see it in 7 in Contemporary Christian Fiction in the UK. It's certainly not Christian fiction and I don't know how it got there. Too late to start messing with it now :confused:
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I like the 1st the best. And given it isn't a Christmas story, I'd say holiday reading.
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Ah, yes, romance can be tricky.
Nothing about what we've read here suggests a specifically Christian context. But congratulations that it made #7. (I haven't seen a single-digit subcat ranking in years...)
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I like the 1st the best. And given it isn't a Christmas story, I'd say holiday reading.
Thanks for the input :Tup2:
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Ah, yes, romance can be tricky.
Nothing about what we've read here suggests a specifically Christian context. But congratulations that it made #7. (I haven't seen a single-digit subcat ranking in years...)
There are some sex scenes that will disqualify it from being Christian fiction, so that's a worry if I get a bad review. :icon_sad:
That's the ranking in free, so that doesn't really count :icon_rolleyes:
I don't know where they get the category 'British Fiction' as I don't remember ticking it. But the blurb says it's set in the UK so maybe that's what was picked up. Categories continue to be a mystery. :confused:
? Best Sellers Rank: #924 Free in Kindle Store (See Top 100 in Kindle Store)
o #1 in Contemporary British Fiction
o #21 in Contemporary Women's Fiction
o #34 in Women's Romance Fiction
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Well, Amazon seems to be picking up on the women's fiction part, anyway. :n2Str17:
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My eyes were drawn to the green in #2. I also liked the tag line there :shrug
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I like the first one. :dog1:
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I like the third the best. I like the second one too but the fonts are harder to read with the background. With the first one, the background doesn't seem to match the genre of the book like the second and third ads.
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Thank you everyone for taking the time to reply. :Tup2:
I thought that the different ads might attract different readerships. I've also asked friends and they seem to prefer No 3. However, I've had the most likes on X with the ad "A women's world. A man's rules." But the analytics don't seem to be working (anyone else found that?) so I don't know if I got any clicks on the book :icon_rolleyes:
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#3 for me.
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#3 for me.
Thanks. I'm still practising using BookBrush.
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This is late but I'd say the ads aren't that comparable.
The first ad probably gets more clicks because it's easier to read the tag line and has a really nice contrast. (The tag line isn't in italics and the words are larger on the background.)
The other two don't have that going for them.
I like the last one best for the words, but the first one is more visually appealing to me.
If there were no italics on the third one, it might be more appealing. But the library feel of the first is pretty nice, so maybe not. :)
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This is late but I'd say the ads aren't that comparable.
The first ad probably gets more clicks because it's easier to read the tag line and has a really nice contrast. (The tag line isn't in italics and the words are larger on the background.)
The other two don't have that going for them.
I like the last one best for the words, but the first one is more visually appealing to me.
If there were no italics on the third one, it might be more appealing. But the library feel of the first is pretty nice, so maybe not. :)
Thanks.
I was trying to figure out if different taglines would appeal to different genre readers.
I was concerned about categorising it romance as it has a non-traditional romance arc - BUT on going through my files I came across the Amazon Breakthrough Novel Award finalists for 2014 and "Headmaster' was a quarter-finalist in the romance category and had some good reviews from the Vine reviewers. How could I have forgotten :icon_redface: