Writer Sanctum

Writer's Haven => Marketing Loft [Public] => Topic started by: Harald on October 10, 2018, 12:04:15 AM

Title: AMS > now paperbacks too?
Post by: Harald on October 10, 2018, 12:04:15 AM

I've now tracked what sure look like paperback sales on my AMS dashboard (Sponsored Products). With the change from Amazon Marketing Services to just Amazon Advertising and the whole CreateSpace > KDP Print thing, are Kindle and PBK sales now BOTH included? Thoughts?

Title: Re: AMS > now paperbacks too?
Post by: Harald on October 10, 2018, 12:08:32 AM

STOP THE PRESSES: Just found this on the "Advertising for KDP Books" help page: * "Choose an ad type. You have two options for advertising your KDP books: Sponsored Products and Product Display Ads. You can create Sponsored Products ads for your eBooks and paperbacks. Only eBooks are supported for Product Display ads."

Guess that answers my question. Now have to adjust my results tracking, e.g., harder to figure out unit sales with two different price points. Also may need to rethink bidding strategy with PBKs in the mix. Thoughts?

Title: Re: AMS > now paperbacks too?
Post by: 鬼 on October 10, 2018, 01:16:34 AM

Paperbacks have been available for a while now. Probably ever since KDP Print started.

Title: Re: AMS > now paperbacks too?
Post by: Harald on October 10, 2018, 02:16:43 AM

Quote from: 鬼 on October 10, 2018, 01:16:34 AM

Paperbacks have been available for a while now. Probably ever since KDP Print started.

Thanks. And I guess I need to stop calling it "AMS" now, huh. It's now Amazon Advertising ("AA").

Title: Re: AMS > now paperbacks too?
Post by: The Doctor on October 10, 2018, 03:12:07 AM

I didn't know we could do AMS/AA/IDK ads for paperbacks. I've already got two UK ads running, but I might create US ads for the paperbacks.

Title: Re: AMS > now paperbacks too?
Post by: Maggie Ann on October 10, 2018, 04:34:00 AM

Can we do ads for paperbacks separately? I think the new system heavily favors KU books and I would like to try for paperback only if that's possible.

Title: Re: AMS > now paperbacks too?
Post by: 鬼 on October 10, 2018, 06:34:43 AM

You can only do paperbacks separately.