Writer Sanctum

Writer's Haven => Marketing Loft [Public] => Topic started by: R. C. on October 12, 2018, 09:44:07 AM

Title: Here is a silly question: Easter Eggs and Marketing?
Post by: R. C. on October 12, 2018, 09:44:07 AM

UPDATE: 13-Oct- 07:55 MT

This request for information flopped.   What if I ask the question in another form...

Does anyone specifically market to their Easter Eggs?  If so, are you willing to share your strategy?   

FYI - I started putting keywords pointing to the Easter Eggs in all of my ADs.   It is too early to have any meaningful results. 

---

Here's the wonder of it: My books are full of Easter Eggs.   

I was putting pop culture references in the books before I knew I could apply the term Easter Egg to the obtuse references...  Naivety is a wondrous thing.

Here's the question: Is there a preferred/recommended way to market the concept of Easter Eggs in books of fiction?

It seems a little overt for the petty functionary with the clipboard to say: Hey, read this book, look for the Big Bang Easter Eggs.

Cheers,
Ruairí